Zion Karsenti
AI Made me do it
Israel
Invests in
Sectors:
Locations:
Min Investment:
$0.00Max Investment:
$0.00Target Investment:
$0.00
Skills
Education
- TA
Lists including Zion
Work Experience
2024 - 2024
Managing Partner
2024 - 2024
Managing Partner at EXTV, a leading CTV publisher sales house. Responsible for driving strategic growth, leading sales initiatives, and building strong relationships with clients and partners in the connected TV advertising industry. Oversee operations, business development, and team leadership to expand market presence and maximize revenue opportunities.
2022 - 2024
CEO
2022 - 2024
CEO at explorads, a leading adtech company specializing in search arbitrage and programmatic advertising. Responsible for setting the strategic vision, overseeing all operations, and driving innovation in ad technology solutions. Lead business development initiatives, foster key industry partnerships, and manage a high-performing team to optimize revenue growth and market presence in the competitive digital advertising landscape.
2020 - 2022
SVP Product
2020 - 2022
Managing Rakuten's O&O media ad monetization with companies like Viber, Viki and Rakuten TV. With that we were working to build a proprietary ad exchange that will serve our business units internally, and will enable us to leverage the high-quality user base that we have at Rakuten.
2016 - 2020
Head of Advertising
2016 - 2020
Joined Viber with the mission to build the ad monetization business from scratch. As a user focused company with hundreds of millions of users world wide, it was clear that the user experience and engagement are not to be overlooked, so the vision I set for Viber's advertising business was: "Generate revenue from ad placements, while minimizing negative impact on user experience" Within the first year of activity, Viber's new ad business grew from zero to over $2M of monthly profit. From a one man operation, I grew the advertising team to include multiple functions such as sales, adops, project and product managers as well as numerous development resources that are allocated to support the ad business progress.
2019 - 2019
Advisory Board Member
2019 - 2019
Sold! Playgorithm is providing publishers and brands with the power to create unique and interactive content experiences. Playgorithm engagement tools enables publishers to supercharge their on-site interactivity and performance. Allowing publishers to monetize, communicate, and interact with their audience in a native end engaging way.
2016 - 2019
Co-Founder
2016 - 2019
AdRealTime is a first-of-its kind monetization platform for Podcasts. Our unique platform gives podcasters and advertisers the ability to target and manage their audio campaigns in a smart way. Currently on hold. Join our beta here: www.adrealtime.com
2011 - 2016
Head of Innovation
2015 - 2016
VP level manager and member of Matomy's management & strategic forum. Built an innovation team inside Matomy, taking the challenge of delivering "the next big thing" for the company. Acting as an independent arm within the company, the team is in charge of constantly looking for new and innovative business opportunities for the company, building the business models that fit these opportunities and the launch and incubation of the activity until it is ready for a hand-off with the relevant business unit.
Head of M&A
2013 - 2015
Member of Matomy's management & strategic forum. Managing the M&A activity from discovery to closing. Identifying strategic opportunities for Matomy's non-organic growth through Mergers and Acquisitions. Acted as deal captain in Matomy’s £41 million IPO on the LSE High Growth segment Represented Matomy in industry conventions and in front of investors.
Senior Business Analyst
2012 - 2013
Managed Matomy’s business analysis activity, supporting M&A and Finance departments Performed market analysis and business intelligence research of the online industry Defined and measured Matomy's global KPIs providing deep insights into the global activity Implemented a big data business intelligence system that increased management visibility into the business Led the company’s efficiency and automation program and developed tools that saved the cost of over 300 hours of manual processes
Performance Analyst
2011 - 2012
Led the analysis of Matomy Market worldwide activity including trend detection within the Matomy’s platform Developed analysis tools and methods for improved business and performance monitoring Provided ad-hoc analysis for all Matomy Media Group companies
2009 - 2011
Economist & Business Analyst
2009 - 2011
Managed the division’s hardware economic P&L Analyzed Indigo’s business performance through the execution and submission of reports to senior management Acted as the financial focal point for hardware sales forecasts & actual results Supported the strategic marketing and current business marketing (CBM) for all financial aspects
2002 - 2006
Officer
2002 - 2006
Served in various commanding positions including as a platoon commander and operations officer.