Will Kassoy

Chair

2025

Support the leadership team in shaping strategic direction and guiding the development of a pioneering platform that’s redefining the future of fandom.

Owner

2022

Consulting focused on early and growth stage entertainment and gaming companies in product development, e-commerce, loyalty, community and go-to-market plans. Past clients: Skybound Entertainment, Those Beyond, Buildbox (AI/game tools platform) and WILDE Irish Gin (spirits). B2B consulting for PE, VC, Investment Banking in digital media/advertising and gaming.

Head of Consumer Strategy

2024 - 2024

Led Consumer Strategy at Skybound Entertainment (Invincible, The Walking Dead) working across TV/Film, Animation, Video Games, Comics and Licensing divisions of the company, building the company's D2C technology stack, 1st party database, loyalty program and running the e-commerce business.

President

2019 - 2021

Omaze is a D2C charity fundraising platform offering consumers the chance to win dream-come-true experiences and prizes while helping raise donations to support critical causes. Partnered with the CEO/Co-founder as the company's first President. Responsible for Global P&L and directly managed CTO, Head of Product, Marketing and Operations (approx 75% of staff). Delivered rapid revenue growth driven by innovative/trendsetting partnerships with the largest celebrities & influencers in the world, combined with strong marketing, platform features and lifecycle management. Delivered 2X growth each year, positioning us to secure over $100M in fundraising ($30M Series B '20; $85M Series C '21).

Chief Executive Officer

2011 - 2017

Adcolony is a B2B mobile video advertising platform that delivers performance advertising for brands and app developers, with a reach of over 1B uniques worldwide. Joined company pre-revenue and built the business to $150M+ revenues & 25% EBITDA. Successfully exited to Opera Software (OPRA/Norway stock exchange) for $350M+ in June 2014 (10X Return to Investors). Post earn-out, was promoted to head all of Opera Software's Advertising business, inclusive of 10 acquisitions and 700 employees in 20 offices globally.

Senior Vice President - Global Brand Management / CMO

1997 - 2010

Integral member of the team that grew Activision from $87M in Rev to over $4B in Rev, achieving #1 global marketshare. Responsible for bringing Tony Hawk to Activision and building the Tony Hawk's Pro Skater brand - the company's first $1B Revenue franchise. Promoted 7 times to become Global Head of Marketing in 2006, owning global P&L, franchise planning, IP acquisition and 9-figure annual marketing budgets (TV, digital/social, PR, trade). Played leadership role in Blizzard merger, crafting marketing integration plans and delivering 8-figures in cost synergies. Over my 13 years at Activision, drove go to market plans for 100+ games including Call of Duty, Guitar Hero, Spiderman, X-Men, True Crime and the action sports line (Tony Hawk, Kelly Slater, etc), and delivered for over $5B in cumulative Revenue.

Marketing Manager, Disney Interactive

1992 - 1997

Part of the team at Disney Consumer Products that recommended the business plan to vertically integrate into the video game business, forming Disney Interactive in 1993. Started as a business analyst, before working in marketing on 16-bit and PC games based on Aladdin, Lion King, Toy Story, all exceeding revenue and profit goals.

Business Analyst

1991 - 1992