Waleed Anwar
Founder & CEO @ ClickTraces | SEO & PPC Specialist | AI-Powered Digital Marketing Strategist | Performance Marketing Expert | Data-Driven Growth Hacker | AI & Automation in Marketing
Lahore District, Punjab
Skills
Education
- TS
Work Experience
2022
Chief Executive Officer
2022
• Founded ClickTraces, a leading AI digital marketing agency in Lahore, Pakistan. • Built a high-performing team to provide software development and innovative AI marketing solutions. • Member of PASHA, PSEB, and Chamber of Commerce Lahore to support the IT industry growth in Pakistan.
2022
Search Engine Optimization Consultant
2022
• Developed tailored SEO strategies for multiple US-based ecommerce and local SEO agencies, focusing on technical SEO, SEO audits, programmatic SEO, GEO and AI SEO. • Implemented SEO automation, Semantic SEO and Topic Clusters to enhance search engine visibility and drive organic traffic growth. • Collaborated with recognised e-commerce brands as a white-label service provider to optimise SEO strategies and achieve client goals.
2021
Project Consultant
2021
• Strategised website development, design, quality, Google Ads, social media marketing, and SEO for Daily Minute Mirror. • Developed brand recognition from scratch, working with journalists, positioning the company in the market. • Achieved increased online visibility and market positioning through effective digital marketing strategies. • Enhanced user engagement and brand loyalty through compelling journalistic writing and paper development.
2020 - 2022
Search Engine Optimization Team Lead
2020 - 2022
• Led a team of 8 SEO specialists to optimise local business websites for quality leads in the Home Improvement industry. • Managed keyword rankings for Citylocal101.com, Waterdamagelistings.com, and roofers101.com through targeted landing pages and guest posts. • Collaborated with writers and developers as a Scrum master to enhance SEO strategies and report to senior management.
2019 - 2020
Search Engine Optimization Specialist
2019 - 2020
• Managed SEO projects for recognised brands in Dubai, including Honor Mobile, Mashreq Bank, Arab News and NFPC Group. • Work with a team to successfully rank competitive keywords like "Personal Loan" and "9x Pro" for clients. • Implemented multilingual SEO strategies and built quality backlinks for improved search engine visibility.
2018 - 2019
Search Engine Optimization Specialist
2018 - 2019
• Led real-time SEO projects, collaborating with content writers and web developers to optimise websites for quick ranking. • Developed SEO plans, conducted audits, and implemented on-page and off-page SEO strategies for multiple projects. • Successfully ranked keywords like "Locksmith Tampa" and "Dentist in Sien Diogo" for clients. • Worked on projects for websites like aiolocksmith.com and orangefamilydental.com.
Search Engine Optimization Executive
2018 - 2018
• Implemented Onpage, Offpage, and Technical SEO strategies at MavenUp Creatives, mastering keyword research, Meta Title, and content optimisation. • Managed Google Analytics, Google Search Console, and CRM to track website performance and client expectations.
2017 - 2018
IT Support Technician
2017 - 2018
• Provided IT support to staff, resolving technical issues and ensuring smooth operations. • Managed network configurations and coordinated with different departments for IT-related tasks. • Reviewed newspaper and Profit magazine content before printing to ensure accuracy. • Developed skills in Google Analytics, WordPress, network configuration, and web server management.
2016 - 2016
Ambassador
2016 - 2016
• Organised and facilitated information exchange events between universities to keep students informed about IT opportunities in Pakistan. • Collaborated with Plan 9 and Tech Hub Connect to explore networking and market trends. • Coordinated Education & Career Festival 1.0 at Arfa Software Technology Park, Lahore, with the founder of Uninama, Aamir Rashid.