Vijay Chaitanya Palanki

Sr Manager, Consumer Decision Science

2022

Ambassador

2025

Proud to be part of a group of tech and business leaders driving innovation and education in the AI field, while inspiring others to contribute to this transformative revolution

Omnichannel Analytics

2020 - 2022

Analyzed Ecommerce promotions pre-post Covid to understand Ecom traffic and purchase behaviors for future promotion planning and holiday season offers to increase the market share Analyzed and recommended free express and ground shipping for specific Consumer segments to increase the basket size and upsell for the 2020 Holiday season which resulted in a 24% increase in revenue for the targeted segment Designed and developed various A/B tests to optimize the conversion funnel on the Ecom channel, mapped raw Google Analytics data feed to aggregated funnel steps for easy clickstream analysis

Manager, Product Analytics

2018 - 2020

Sr Principal Data Scientist, Marketing Analytics

2017 - 2018

Developed and designed Consumer Renewal and Defection Prediction Tool (Logistic regression model) to predict Retention and Defections by analyzing monthly certificate renewals Analyzed purchase behaviors against competitor price and number of website security certificates to come up with a competitive price for Symantec brand products Increased Certificate sales by 20% considering competitive price from Optimal Pricing Initiative model

Lead Big Data Analytics and Reporting Engineer

2014 - 2017

- Manage a team of Analytics experts in calculating Incremental Sales and Year-Over-Year Sales lift for the promotions - Responsible for creating analytical solutions to improve sales across multiple promotion vehicles.

Business Analyst

2011 - 2012

- Engaged with the client to develop business requirements and ensure alignment with the development team needs. - Facilitated monthly meetings with clients to document requirements and explore potential solutions.