Verónica Robles

Social Media Manager

2025

Social Media Manager in the East Coast team: New York, Miami, Philadelphia, Boston, and Washington DC

B2B Content Manager

2024 - 2025

Tech News Writer

2024 - 2024

I was part of a project funded by International Fund for Public Interest Media. Here, I was a journalist, and our section's goal was to reach a Gen Z audience and write articles to raise young subscribers in the website of the newspaper. In this role I was in charge of writing about business, entrepreneurship, tech, startup founders, and remarkable young people of my hometown. I wrote 4 articles per day, summing up to over 300 articles in total during the internship. Also, I found 54 different stories and produced over 50 signed pieces. You can find all of my signed articles here: https://www.lagaceta.com.ar/periodista/611543/veronica-robles.html

Social Media Manager Sr

2023 - 2024

-Developed and executed a solution to content creation challenges through the creation of an Affiliate Content Program. Recognizing the brand's struggle to produce engaging video content within budgetary and time constraints, I collaborated with 25 ambassadors to each generate 2 to 3 high-quality videos monthly. This initiative not only addressed the content creation bottleneck and budget limitations but also facilitated the activation of Instagram Reels. The result was a notable increase in interaction and expanded reach. -Cultivated and maintained relationships with influencers, orchestrating Instagram campaigns to enhance brand awareness and engagement. -Facilitated strategic partnerships with brands in the pet food industry, managing collaborative giveaways to amplify audience growth and brand exposure.

Social Media Manager Ssr

2022 - 2023

▪️Wrote and implemented social media content for: Pfizer LatAm President, Laboratorios Bagó and Calidra. ▪️Created monthly social media analytics reports, tracking KPIs and providing actionable insights to improve performance.

Social Media Manager

2021 - 2022

Social Media Manager

2020 - 2021

-Successfully managed up to seven simultaneous social media accounts across diverse industries including real estate, medicine, restaurants, events, fashion, and more. Demonstrating multitasking abilities in content creation, scheduling, and engagement.▪️Scheduled content across multiple platforms. -Wrote compelling copy for captions and headlines. -Assisted with photoshootings.

Socia Media Manager

2020 - 2021

-Successfully led the rebranding of the brand identity and content, resulting in a 362% increase in Instagram engagement and significant growth in Reels views from 600 to 90k - 150k. -Created engaging video content (wrote, filmed and edited them) -Conducted extensive research and double-checked all medical information to ensure accuracy and compliance with industry regulations when creating medical content.