Tom Willerer
COO @ Reforge & Venture Advisor @ NEA, Ex CPO @ Opendoor & Coursera, ex-VP of Product @ Netflix
San Francisco Bay Area
Skills
Work Experience
2022
Chief Operating Officer
2023
EIR
2022 - 2023
Led Mastering Product Management, Finding Product Market Fit programs, and Data for Product Managers programs. Also ran private workshops for venture firms around Retention & Engagement.
Venture Advisor
2022
2016
Advisor, Investor
2016
Investor/advisor in several early-stage startups and VC funds. Examples: Reforge, Public.com, Class Dojo, Multiverse, Contra, Tango.us, 2U, Aalto, Early.Works, TCV, Flockjay, Doorstead, Doorvest, Medallion, Teal, Catch&Release, Wefunder, Thunkable, City Light Capital, Possible Finance...
2019 - 2022
Chief Product Officer
2019 - 2022
Led product management & design. Helped guide the company through IPO, launched Opendoor Backed Offers and led the acquisition of digital mortgage innovator, RedDoor.
2018 - 2021
Board Member
2018 - 2021
2017 - 2019
Partner
2017 - 2019
2013 - 2017
Chief Product Officer
2013 - 2017
Responsible for product management, engineering, design, analytics, community and operations. [Promoted to Chief Product Officer July 2015]
2007 - 2013
VP Product Management
2007 - 2013
Managed the global product team responsible for innovation around social, non-member acquisition (on website, mobile, tablet and devices), messaging (push and email) and account/profiles. [Prior roles at Netflix: Director of Product & Director of Consumer Insights]
2000 - 2007
Director
2000 - 2007
Managed a team of 10 analysts across 10+ clients, including United Airlines, ESPN, Sara Lee, Kellogg’s, BlackBerry, and Miller. Co-authored first of a kind study on Internet Advertising clickers (Natural Born Clickers) that sought to understand the question, “who clicks on online ads?” Initial findings presented at iMedia Austin (2007). Co-managed exploration of Online Clutter and its affects on consumer response (brand and direct) with DoubleClick and Dynamic Logic. Results presented at ARF Measurement Symposium (2007). Ideated qualitative / ethnographic exploration into the oft overlooked group, “advertising rejectors”. Research presented at ESOMAR Dublin (2007) and was covered in Media Week.