Shi Deng

Product & Growth | Formerly HoYoverse, Twitch, Microsoft

United States

2025

2024 - 2025

Creator Growth and Content Ecosystem Lead
2024 - 2025
Lead growth of NA Content Creators Program via - Built a classification of Creators and analyzed their ROI in terms of in-game player behavior - Aligned content taxonomy with XFNs - Roadmapped new programs and perks as a recruiting and growth mechanism for new and existing Creators

2020 - 2024

Product Manager
2020 - 2024
Lead the Twitch Rivals team within the Content org optimizing the content product to serve Twitch Streamers, Game Publishers and Advertiser Partners. Owned growth KPIs and developed roadmap/strategy improving hours watched while reducing cost

2018 - 2020

Product Lead & Co-founder
2018 - 2020
Co-founded Metascouter, a real time computer vision and AI stats platform that analyzes and annotates esports matches in real time. Served as the Product Lead for the Broadcast Integration product. Scaled product from on-premise software to a multi-tenant portal hosted on the cloud to serve multiple clientele through a virtual workflow and closed partnership deals with some of the largest esports production groups serving over 10MM in unique viewers

2015 - 2018

Co-Founder
2015 - 2018
Co-founded the Boston based esports organization that grew a 30 attendee Tuesday night bar event to a nationally recognized festival with over 3000 participants in attendance. Lead the team behind the Shine, an official Nintendo licensed esports tournament. Executed brand activations with partnered advertisement campaign that led to 500k+ viewers of the broadcast and over 45MM minutes watched on online streaming platforms. In addition, piloted new revenue streams to bring the org's B2B business from zero to a primary revenue source through strategic collaborations with media and distribution partners

2012 - 2016

SDE II
2014 - 2016
Worked with O365 e-commerce and analyzed support call volumes, designed and implemented features to lower support costs. Built features that reduced call volumes in their respective areas by 70%+ and reduced costs for the overall org
SDET
2012 - 2014
Worked with O365 at Microsoft NERD. Focused on large scale detection capabilities utilizing map-reduce and data analysis. Primary roles consisted of communicating with customers, developing features, improving test infrastructure, performance testing, and keeping the bar high in terms of code quality. In addition, built and maintain the System Center VMM and Hyper-V system that serve VM's to all members ofthe team

2010 - 2012

Software Developer in Test
2010 - 2012
QA Automation Team working with DynamicOps Cloud Automation Center. Designed, architected and built the Automated Test Framework to receive continuous nightly builds and run suites of tests. Utilized VMware technology and built a distributed computing system to run tests in parallel across multiple virtual machines and aggregate results into a report.

2008 - 2008

Intern Software Developer
2008 - 2008
Assisted in development of a complex query filter for the Common Components team at Oracle's Retail division.