Shelley Iocona

Founder + Principal
2009
ON ITS AXIS is an award-winning innovation consulting firm preparing companies for the future. Since 2009, we have partnered with some of the world’s most forward-thinking companies to spark transformation, enhance agility, and drive sustainable growth. Some recent team success stories: ⚡️ Helped launch first new product line in over 6 years, enabling new market share in current customer segments and reaching a new Gen Z buyer audience (CPG) ⚡️ Go-to-market strategy, research, human-centered design, pilot program development, and change agility, securing nearly $9M in grant funding for program commercialization (Nonprofit Organization) ⚡️ Reduced quarter-over-quarter declining margin trend through a remote consulting and capacity-building program (Manufacturing, Transportation, Utilities) As a diverse small business, we partner with our clients and scale as needed.

2021

General Partner
2021
• Lead and manage the Advisors Network and ArcAccelerator, providing expert advisory services and operational support to a diverse portfolio of companies. • Drive strategic decision-making for investments by utilizing Velocity, 360VC’s proprietary diligence rubric, ensuring data-driven deal decisions that maximize returns and mitigate risk. • Serve as an operator dedicated to empowering founders by delivering hands-on support, fostering innovation, and accelerating growth across industries. • Cultivate a network of advisors and resources to help portfolio companies navigate challenges, scale effectively, and achieve their goals.

2011 - 2013

Director, Product Management
2011 - 2013
• Directed the development and delivery of cutting-edge advertising products, reaching over 74 million monthly viewers across 174 Designated Market Areas (DMAs), driving audience engagement at scale. • Spearheaded the creation of a strategic targeted advertising product, leading its journey from concept to commercialization in collaboration with Gilbarco Veeder-Root. • Successfully deployed the product across the Outcast network, delivering measurable value and positioning the company as a leader in targeted digital advertising. • Played a pivotal role in developing innovative, scalable solutions that enhanced the company’s market position, contributing to its successful acquisition by Verifone Media.

2009 - 2010

Senior Manager, Program Management
2009 - 2010
• Managed the strategic relationship between the worldwide eCommerce organization and Consumer Online Services Engineering to ensure seamless delivery of the Norton product line on the buy.norton.com storefront. • Oversaw the end-to-end coordination of technical and business teams to drive product launches and maintain optimal storefront performance. • Ensured alignment between engineering solutions and eCommerce goals, contributing to a streamlined customer purchase experience. • Facilitated cross-functional collaboration to resolve challenges, enhance storefront capabilities, and support global eCommerce growth.

2007 - 2009

Senior Manager, Program Management
2007 - 2009
• Spearheaded aggressive engineering initiatives, achieving $10 million per month in CAPEX savings by driving technology transformation and streamlining operational processes. • Designed and implemented innovative toolkits and frameworks that enhanced development efficiency and accelerated product delivery timelines. • Successfully delivered key product lines within the Advertising Solutions platform, enabling scalable, high-performing solutions for clients. • Collaborated with cross-functional teams to align engineering strategies with business objectives, ensuring long-term impact and measurable results.

2005 - 2007

Senior Manager, Research Applications
2005 - 2007
• Led product development for innovative technology solutions designed to drive sales and marketing success across the Bizrate and Shopzilla B2B platforms. • Managed cross-functional engineering teams to deliver scalable and efficient tools that enhanced business operations and customer engagement. • Played a key role in aligning technology development with organizational goals. • Fostered a collaborative environment to ensure on-time delivery of high-impact projects. • The company was successfully acquired by Connexity.

2002 - 2005

Project Manager, Information Technology
2002 - 2005
• Directed a team of 20+ virtual team members and managed vendor relationships to ensure the seamless operation of a mission-critical retail point-of-sale system. • Oversaw system support for 2M+ orders annually across a network of 6k+ retailers. • Delivered consistent system reliability and performance by coordinating cross-functional teams and aligning vendor services with organizational goals. • Focused on operational excellence to drive efficiency and support retail success at scale.

1999 - 2001

Web Developer
1999 - 2001
• Designed and developed user interfaces for an online media platform, ensuring seamless user experiences and responsive designs. • Leveraged expertise in HTML, CSS, and JavaScript to create dynamic, interactive web applications. • Built and maintained robust databases using PHP and SQL, optimizing performance and data integrity. • Collaborated with cross-functional teams to implement features aligned with business goals. • Part of the team responsible for implementing PersonalsPlus, a premium online dating platform