SH

Shaun Heng

VP Product at OSL Group | ex-MoonPay/CoinMarketCap | Venture Partner at Hustle Fund

Singapore

Work Experience

  • VP of Product, Global Payments

    2025

  • Venture Partner

    2023

    Pre-seed venture fund ($170M AUM) investing in hilariously early founders. Tell us what you're hustling at: hustlefund.vc

2022

  • Member (Cohort 1)

    2022

    Safary 🦁is a curated network of growth leaders in web3. Members exchange insights and work together to reverse-engineer tactics seen in the wild

2023 - 2025

  • Director of Product, Growth

    2025 - 2025

    Led product growth at MoonPay.

  • Director of Product Strategy

    2023 - 2025

2021 - 2025

  • Angel Investor

    2021 - 2025

    Angel investor and company helper in early-stage companies (Web3, fintech, edtech, foodtech). Selected portfolio (investment/advisory) Web3 - Ansible Labs - Alethea AI - Coinbooks - Mesha - Treehouse Finance - Ethlas Web2 - Bunch.ai - Pry Financials (Acquired by Brex for $90M) - TrueNorth - Karbon Card - Drink Morning LP - 6th Man Ventures Fund II - Hyphen Capital

2022 - 2023

  • Head of Spartan Labs

    2022 - 2023

    Spartan Labs is a $100 million Web3 Venture Studio, launched under the Spartan Group (Asia's leading crypto investment and advisory group).

2020 - 2022

  • VP, Growth & Operations

    2020 - 2022

    Acquired by Binance in 2020. CoinMarketCap is the world's most trusted & accurate source for crypto market capitalizations, pricing, and information. The platform averages 270M+ monthly visitors (more than Bloomberg, WSJ, and Reuters according to Mar 2021 SimilarWeb data) and has over 900M+ visits to CoinMarketCap each month. At CoinMarketCap, my primary focus is on building a world-class growth engine and a global & distributed team that’s passionate about driving crypto education to the masses. This includes: revenue and user growth, strategic partnerships, growth marketing, SEO, finance & business operations

  • Chief Of Staff

    2020 - 2022

    Growth, SEO, Strategy, Revenue & BizOps

2017 - 2020

  • Founder | CEO

    2017 - 2020

    Built an award-winning app pioneering the mobile ordering experience in Southeast Asia. Eatsy was a food ordering app that allowed diners to order ahead, without waiting in line, at their favourite merchants. Powering mobile ordering and payment for restaurants across Singapore and Indonesia since 2018, we have raised >$2M from some of the best names in the region, including East Ventures and Quest Ventures. Eatsy was awarded the Best Restaurant Order-Ahead App (Singapore) at the Global Hospitality Award 2019

2015 - 2017

  • Senior Corporate Development Analyst

    2015 - 2017

    Acquired by Lazada (Alibaba) in 2016

  • Investment Banking Analyst (Commercial Real Estate, Equity and Advisory)

    2014 - 2014

  • Intern - Investment Banking (M&A)

    2013 - 2014