Sharrifah Lorenz

Head of Business Development, Partnerships, and People

2022

Acquired by Fivetran in May 2025. As a core part of the leadership team, reporting into the CEO, I head Census partnerships for technology and SI partners globally. My goal is leverage partners to drive pipeline (0 -> 18% in year 1), close more deals faster ($XM in revenue), and build enterprise credibility through co-marketing with partners like Snowflake, Databricks, and Slalom. Census has won Braze and Snowflake partnership of the year awards, and I'm continuously looking at how we can deepen our competitive moat while driving delightful customer experiences through product integrations. This position includes sales, marketing, and product. I also lead the people team.

Advisor

2025

Venture Scout

2023

Angel Investor and Mentor

2021

Current investments include Air, Aviator, Comulate, Trumpet, and Rime.ai.

Head of Business Development and Partnerships

2021 - 2022

Acquired by Atlassian in October 2023. Founding partnerships hire, initially building product partnerships. Soon after joining, we identified a product opportunity to build an SDK so developers could build async video communication in their products, so I joined a cross-functional tiger team to create a strategy and execute a go-to-market plan for the new SKU.

Head of Partnerships

2017 - 2021

IPO in September 2020. Joined Asana as the founding BD hire to build a technology partnerships program and then pivoted to focus channel programs, including partner recruitment, enablement, incentives structures, legal guardrails, etc. I've also done some corporate development and built out a VC/accelerator/incubator program.

Head of Business, co-founder

2015 - 2017

Unsuccessfully tried to start a company :/

Head of Investor Relations

2014 - 2015

Acquired by PayPal in November 2015. Xoom is a cross-border P2P company, where I led investor relations, reporting into the CFO. I represented the business to the investment community providing insights into our business model, vision, and competitive differentiators.

Senior Director, General Manager - West Coast

2006 - 2014