Sarah Mooney
Senior Director, Growth Marketing
Toronto, Ontario
Invests in
Stages:
Sectors:
Locations:
Min Investment:
$15,000.00Max Investment:
$100,000.00Target Investment:
$100,000.00
Skills
Work Experience
2024
Senior Director, Growth Marketing
2024
Leading the strategy and execution of marketing campaigns and paid media to drive new member acquisition for Ensemble, a travel consortium. Spearheading a 1:many approach to increase ADX adoption among Ensemble members. Overseeing the monetization and engagement strategy for RangeTravel.com, with a focus on optimizing performance.
2023
Advisor, Digital Marketing
2023
Continuously helping the Pacify team with Medicaid enrollment campaigns, brand awareness, and launching new digital marketing tactics.
2023 - 2024
Director of Marketing
2023 - 2024
YC W23. Proudly supported by customers like Webflow, Verana Health, Booster and more!
2020 - 2023
Advisor, Medicaid Member Enrollment
2020 - 2023
Strategized and executed impactful monthly campaigns, significantly growing Medicaid member enrollment via various campaigns with over a dozen Managed Care Organizations (MCOs). Ran various brand awareness campaigns to support Medicaid and Public Health enrollment campaigns.
2020 - 2023
Director of Marketing
2020 - 2023
Strategizing and executing marketing for MassLight and it's portfolio of digital health startups. Apart of investment team. Here's what I've done: - Built and managed Pacify's Medicaid enrolment campaigns, and paid brand awareness. - Designed curated marketing plans for all of MassLight's startups, and supported founders through them. - Grew MassLight's deal flow via various content marketing strategies and demand generation campaigns.
2020 - 2020
Director of Demand Generation
2020 - 2020
2018 - 2020
Chief Marketing Officer
2019 - 2020
Decreased CAC by 3900%
Head of Content
2018 - 2019
2015 - 2020
Digital Marketing Consultant
2015 - 2020
Strategizing and executing digital marketing campaigns for North American and Australian B2B + B2C brands. Ford, Lincoln, MAC Cosmetics, eShipper, Arka Packaging (turned full-time), Shopify, Think Dirty, Leon Health Science (turned full-time), Train with Soph, Quantum Growth Advisors, MassLight (turned full-time) and more!
2018 - 2019
Digital Marketing Manager
2018 - 2019
2016 - 2017
Digital Marketing, Client Manager
2016 - 2017