Rico Farmer

Senior Director, Brand Marketing

2025

Lead Zillows Brand Marketing team, inclusive of integrated campaign management, social media, partnerships, experiential and creative.

Senior Director Integrated Marketing

2024

As Senior Director of Integrated Marketing I lead Zillow's Campaign Management, Social, Partnership, and Growth Marketing teams across both B2C and B2B. My passion for cultural relevance drives initiatives that put Zillow at the heart of conversation. Through strategic innovation and creative storytelling, I create meaningful customer experiences, drives outsized business outcomes, and engage with the partners and professionals who help make home happen.

Senior Director Product Marketing

2021 - 2024

Lead core product marketing team as well as marketing strategy for Zillow. Responsible for driving business outcomes via an integrated marketing approach that includes product marketing, creative development, paid media, comms, and brand.

Director of Marketing

2018 - 2021

Lead an amazing team of marketers focused on reinventing real estate. I own the marketing strategy from development to execution. Key responsibilities include developing integrated marketing programs, writing strategic and insight-driven briefs, developing creative, managing large cross-functional teams to execute 360 customer-centric programs, partnering with Product Managers to build what's next for our users, and building, developing, and retaining a best-in-class marketing team.

General Partner

2020

-Investing in early stage (Seed/SeriesA) startups. -Typical check size is $25-$75K -We provide founders with go-to-market expertise and connect them with high-caliber talent

Creative Lead and Senior Brand Marketing Manager | Consumer Apps

2011 - 2018

Deliver epic experiential marketing programs that break through clutter, grow brand love, and drive product adoption. Example projects include: Pumpkin Patch NYC and the Pay With a Photo Food Truck. Manage projects from beginning to end: Write creative briefs; manage media and creative agencies; develop promotion strategies with PR and social media influencers; secure buy-in from senior stakeholders and legal teams; execute projects on-site; and analyze program results.

Account Executive

2011 - 2011

• Led team of five employees, creating comprehensive digital marketing campaigns. Responsible for Search, YouTube, Display, and mobile solutions. • Founding member of cross-functional sales program. Defined service levels for clients and forged cross-Google partnerships. Program was adopted across the Google Sales organization. • Google Analytics expert. Supported team as consultant, providing client-friendly answers to complex web analytic questions.

Senior Account Manager

2007 - 2011

Management Intern

2006 - 2006