Rachel Ten Brink

General Partner and Founder

2021

Red Bike Capital is an early stage VC fund based in New York, backing entrepreneurs building category-leading startups in saas, fintech, and health & wellness.

Member

2023

Board Member

2021 - 2024

Board Member (Acquired)

2021 - 2023

Partner

2019 - 2020

Co-Founder and CMO

2013 - 2019

Scentbird revolutionizes the way we perfume by offering a digital subscription that lets members choose from 450+ designer perfumes each month.

Co-Founder and CMO

2016 - 2019

Deck of Scarlet is a makeup subscription. We release a new palette in collaboration with a top makeup artist or influencer every 2 months. Be a burst of color in a black and white world.

Senior Director

2012 - 2014

Reporting to CMO & Senior Management on Strategic Marketing initiatives including brand equity, Brazil taskforce, Red Door Spa flagship, repositioning of John Varvatos Brand, development of Wildfox partnership.

Executive Director, Global Marketing Lab Series

2010 - 2012

Responsible for global volume and profit commitment of Lab Series (#1 Prestige Men’s Skincare brand globally). Grew business +31% in 12 months by focusing on Digital/E-Commerce, Key Markets, and Innovation. Managed team of 3, reported to VP/GM. • Developed strategic plan to doulbe size of brand in 36 months- including global creative platform, ecommerce/ digital marketng focus, new channel distribution, and star launch. • Led online-marketing plan and investments in, SEM, SEO, affiliate marketing, mobile, partnerships, display ads, and retargeting. Redesign ecommerce site. Consulting Assignments: Coach Fragrance, Bumble and bumble

Brand Director

2009 - 2010

Developed Cazadores in the US (#1 Premium Tequila globally), driving +10% growth. Responsible for business strategy, creative development, and promotional strategy. Managed team of 4, reported to VP of Marketing. • Led UFC partnership • Created Marketing Strategy focusing on core Hispanic target.