Peter Rojas

SVP, New Products

2025

Senior Director of Product Management

2023 - 2024

I worked on strategic projects as part of the product leadership team for Messenger and Instagram Direct at Meta, including leading monetization for Messenger. In my role I worked on finding solutions to some of our biggest product challenges, particularly those that required cross-org and cross-company coordination.

Interim Pillar Lead, Messenger & Instagram Direct

2023 - 2023

Product lead for Messenger's Personal Communication pillar, which included core messaging experiences for Messenger and Instagram Direct

Head of Product, New Product Experimentation

2021 - 2023

I headed up incubations and early stage explorations for New Product Experimentation, Meta's experimental products group, overseeing over a dozen teams based in the US, South Korea, and Nigeria.

Founding Partner

2015 - 2021

Founding partner at Betaworks Ventures, a pre-seed and seed stage fund investing. Notable investments include Rec Room, Hugging Face, 8th Wall (acquired by Niantic), Resemble.ai, Bunch, Squad (acquired by Twitter), and Facemoji (acquired by Google).

Co-founder and Director, AOL Alpha

2014 - 2015

Created and ran Alpha, AOL's experiemental products group.

VP of Strategy

2013 - 2015

Oversaw strategy for the AOL Brand Group.

CEO & Co-Founder

2008 - 2013

CEO & Co-founder of gdgt, a venture-backed social commerce startup focused on consumer electronics. Investors included Spark Capital, True Ventures, betaworks, SV Angel, & Lerer Ventures. Acquired by AOL in February 2013.

CEO & Founder

2007 - 2009

I created and led RCRD LBL an ad-supported online music platform that offered free, curated legal MP3s for download from thousands of emerging and established artists.

Founder

2004 - 2008

The first video game blog.

Founder & Editor-in-chief

2004 - 2008

Everything.

Founder & Editor-in-Chief

2002 - 2004

Associate Editor

1999 - 2001