Nyasha Samhembere
Senior Product Designer, Toyota SA
City of Johannesburg, Gauteng
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Lists including Nyasha
Work Experience
2024
Senior Product Designer
2024
Driving innovation in mobility services as part of Toyota SA's Kinto team. Focused on creating user-centric design to enhance customer satisfaction. Key Responsibilities: - Core member of the Kinto team, Toyota's cutting-edge mobility services platform - Lead designer for Kinto's user interface and experience - Contributing to e-Toyota ONE, our comprehensive dealer platform - Collaborating with cross-functional teams to deliver intuitive and efficient digital solutions Passionate about shaping the future of mobility through innovative design. Dedicated to crafting seamless user experiences that bridge the gap between traditional automotive excellence and modern digital expectations, with a primary focus on Kinto's suite of mobility services. #MobilityServices #AutomotiveDesign #UX/UI #ProductInnovation #Kinto #ToyotaSA
2023 - 2024
Senior Product Designer
2023 - 2024
I played a pivotal role in implementing client feedback to ensure that the design was both innovative and in line with Pfizer's Design System for the Pfizer Pro, CIBINQO Digital Revamp. Implementing client feedback while ensuring that the design aligns with Pfizer's brand and regulatory guidelines. Adherence to Legal Protocols: Given the sensitive nature of healthcare information, close collaboration with the Legal team was essential. This ensured that all content, especially copy, adhered to the stringent regulatory standards before proceeding to the development phase.
2022 - 2023
Senior Product Designer
2022 - 2023
Helped 29 African startups identify critical areas for improvement and develop effective strategies that helped African startups to validate their business concepts, address challenges in their business model and value chain, develop MVP prototypes and test them, and assess the viability of their products. These are crucial services that have a significant impact on the success of startups, and I believe that I can provide even more value by offering my services on an ongoing basis.
2022 - 2022
Senior UX Designer
2022 - 2022
As a central figure in the UX design process, I championed the seamless rollout of client products and services, fostering collaboration between stakeholders, users, and development teams. Through rigorous research and design methodologies, I consistently translated business objectives and user requirements into compelling UX designs across various industry-leading clients.
2022 - 2022
Senior Product Designer
2022 - 2022
In a brief yet impactful tenure at The Delta, I spearheaded research initiatives for Old Mutual, focusing on their annuity products. Leveraging the 'Jobs to be done' framework, I provided valuable insights into customer motivations and ensured these insights were embedded into the product's design and development process.
2020 - 2021
Product Design Lead
2020 - 2021
In my role as the Lead Product Designer at Passport 360, I played a pivotal part in strategising and executing the product vision for Passport 360 in South Africa, Australia, and Brazil. I championed user-centric design, collaborated extensively with cross-functional teams, and focused on creating intuitive, engaging experiences that aligned with business goals. My role extended beyond design, encompassing a deep understanding of stakeholder needs, and sculpting brand narratives.
2018 - 2020
Lead Digital Designer
2018 - 2020
Serving as the Lead Digital Designer for the Intra-African Trade Fair, I was pivotal in crafting the digital experience surrounding the event. With the fair being a significant landmark organised by Afreximbank in partnership with the African Union, the Government of Egypt, and the Ministry of Trade, I ensured that its digital representation was immersive, intuitive, and impactful.
2015 - 2017
Co-Founder
2015 - 2017
As the Co-Founder and Digital Designer, the primary responsibility was to work with a range of brands and organisations, including Edgar’s Active, Nedbank Foundation, Spell It South Africa, African Spelling Bee, Mail & Guardian, and The African Trade Forum through the Rockefeller Foundation, to create engaging and effective digital experiences.