Nina Potsiadlo
Marketing | Community Engagement | Social Media | Event Management | Strategy
San Mateo, California
Skills
Education
- PU
Work Experience
2023 - 2024
Marketing Manager
2023 - 2024
2022 - 2022
Social Media & Marketing Consultant
2022 - 2022
✔Developed, owned, and implemented social strategy to drive greater brand awareness & differentiation, engagement, and organic reach resulting in 473% growth in average impressions/month (2.6K to 15.1K) and 755% growth in average engagement/month on LinkedIn. ✔Analyzed organic performance to discover insights to manage paid campaigns. ✔Collaborated across the leadership to craft and publish accurate, relevant, and compelling content. ✔Monitored industry content to apply best practices, develop new ideas, and improve the overall social media content strategy. ✔Offered customer service to comments on posts. ✔Provided support to the marketing team on press releases and email campaigns.
2020 - 2022
Social Media Manager
2020 - 2022
Grow following, nurture relationships with educators, write copy, and cross-promote inspiring stories on all social media channels. Lifecycle marketing and customer segmentation. Manage paid and organic social media schedules and reporting.
2019 - 2021
Marketing Coordinator
2019 - 2021
Create social media and blog content Project management Lead list generation Facilitate new hire onboarding
2011 - 2012
Paraeducator
2011 - 2012
Worked one-on-one or in small groups with students to help challenged learners achieve academic success, especially in core subjects. Developed strong relationships with students and gained the trust of teachers to initiate innovative learning strategies based on individual students’ competencies, interests, or areas for growth.
2002 - 2003
Senior Consultant
2002 - 2003
Assisted in the drafting of antitrust economic expert reports to be filed with the Federal Trade Commission or the Department of Justice. Conducted research on various industries, including electronics, digital music, cigarettes, and concrete. Prepared detailed summaries of litigation reports and legal depositions for expert review. Represented the company at on-campus recruiting events at local colleges. Interviewed, trained, and managed entry-level analysts. Promoted to Senior Consultant after one year of employment.
2001 - 2002
Customer Success Manager
2001 - 2002
Provided wireless website design guidance to new and existing clients to enable e-commerce to early mobile technology adopters. Conducted quality control testing and liaising between in-house designers and clients.
2000 - 2001
Business Development Manager
2000 - 2001
Leveraged previous corporate retail experience to help deliver a product recommendation tool designed to mitigate the crunch of size-related returns. Researched competitive products, potential clients, and partnerships.
1999 - 2000
Business Analyst
1999 - 2000
Performed monthly, quarterly, and annual forecasts of affiliate website traffic to aid executives in strategic business decisions. Provided analytical support and conducted due diligence for acquisitions.
1998 - 1999
Senior Financial Analyst
1998 - 1999
Prepared monthly, quarterly, and annual sales and labor expense reports for all Banana Republic U.S. stores. Provided analytical support to District Managers and Store Managers. Promoted to Senior Analyst after one year of employment. Awarded Banana Republic Finance MVP two years in a row.