Michael Miraflor

Founder, Independent Consultant

2020

October 2024 - Present May 2020 - Jan 2022 Clients and Partners: #paid, Business of Fashion Insights, dotdotdash/TBWA, Publicis Media/Team One, Matte Projects, YEEZY, Monogram (Jay-Z cannabis brand), WITHIN (agency), Domestika, Coffee n' Clothes/CNC Agency, brighter AI, Range Media Partners / [A+C], Hawke Media, Future Commerce, various stealth projects. Angel investing in multiple early stage startups including Sanzo (https://drinksanzo.com/).

Advisory Board Member

2024

Advising on Interactive and Culture programming for SXSW 2025 and beyond.

Advisory Board Member

2024

https://adrenalineinteractive.ai/ Adrenaline Interactive develops in-game Virtual Product Placement advertising technology to help businesses reach, impress, and convert gamers into customers.

Advisory Board Member

2021

dcdx is a research + innovation consultancy focused on Gen Z. https://genzdesigns.com/ I believe in dcdx's mission, admire its work, and think they have the most important requirement of any self-proclaimed Gen Z research firm: being Gen Z founded and operated. In my capacity as Advisor, I am helping to deliver marketplace guidance, connectivity, and product development input as the company looks to expand its commercial offering.

Angel Investor

2020

https://www.drinksanzo.com Sanzo bridges cultures by connecting people with authentic flavors.

Chief Brand Officer

2022 - 2024

Hired as the firm's first full-time employee to support early-stage startup portfolio, and lead development of the Hannah Grey brand. - Led GTM (Go To Market) for several portfolio brands, with support including but not limited to shaping brand strategy, content, PR, customer acquisition, and market development/distribution (B2B and B2C). Built and maintained a database of 100+ agencies and freelance support specialists. - Developed Cultural Vibrations thought leadership and thesis-building platform. Produced, researched, conducted interviews, wrote, creative directed, and edited 2023 and 2024 Annual Journals, and all quarterly trend reports for LPs and insiders from 2022 to Q2 2024. Broad readership included senior leaders in VC, Technology, Marketing, Advertising, Consulting, Finance, Academia, and Government. - Led a major refresh of the Hannah Grey brand identity and spearheaded new website development, directly managing external agency. Acted as webmaster for ongoing site maintenance. - Participated in deal flow management, due diligence, and investment decisions. Screened new opportunities, and developed relationships with early stage founder community and ecosystem in LA, NYC, and SF. - Achieved Tier 1 mainstream media mentions for the firm, including but not limited to The Wall Street Journal, NY Times, The Washington Post, The Information, AdAge, The Business of Fashion, Business Insider, Forbes, etc, via expert commentary on contemporary marketing and business strategy topics. This made Hannah Grey the most mentioned pre/seed stage VC firm in the majority of these publications from the period 2022-2024.

Venture Partner

2022 - 2024

CMO

2022 - 2022

https://joinvdc.com/ https://www.mrbeastburger.com/

Head Of Strategy

2021 - 2022

dotdotdash is an innovation agency seamlessly blending the physical and digital. We develop and execute multi-channel strategies connecting brands and consumers through shared experience. https://dotdotdash.io/ Working with an amazing team of technologists, designers, and creatives to explore the future of consumer experiences for forward-thinking marketers. Projects include: Augmented Reality (AR) strategy and discovery for Scott’s Miracle Gro. Social (organic & paid), Clubhouse, and NFT strategy & execution for WarnerMedia. Strategy and innovation planning for HBO, Adidas, etc.

Senior Vice President

2018 - 2020

C-level strategic advisory at the intersection of Marketing, Media, Entertainment, Tech, and Finance. Work focused on B2B, B2BC, Marketing, Events, Marketplace Intelligence, Thought Leadership, and traditional Consulting. Clients: Google, LVMH, Moët Hennessy, Deloitte Digital, Walgreens Boots Alliance (WBA), IMAX, WarnerMedia, S4 Capital/MightyHive, Stagwell Group (Code+Theory, The Harris Poll, NRG, FWDPMX, etc.), VOX Media, VICE Media Group, MadHive, ZEFR, International Flavors & Fragrances (IFF). Work involved all sides of the market, including brands (from startups/DTC to Fortune 100), holding companies, agencies, media/social platforms, publishers, technology providers.

Agency Roles: SVP, Global Head of Futures & Innovation, Strategy, Integrated Media Planning / Buying

2010 - 2018

Various positions at Blue 449 (now Spark Foundry), Zenith Media, and Groupe-level new business development/pitch team leadership roles as outlined below: