MM

Michael Margolis

The startup research guy, author of Learn More Faster

Bellevue, Washington

Invests in

Education

Work Experience

2010 - 2025

  • UX Research Partner

    2010 - 2025

    Conducted over 300 research projects that defined value props and identified bullseye customers for huge variety of early-stage startups. Helped develop Design Sprints and Bullseye Customer Sprints. Taught product teams how to conduct UX research at startup speed. Author of Learn More Faster.

2006 - 2010

  • Staff UX Researcher and UX Manager

    2006 - 2010

    First manager for UX team in Seattle and Kirkland. Tech lead for UX researchers on Google Apps. Led user research for communication products, including Gmail, GTalk, and Google Voice.

2002 - 2006

  • Sr. Manager, User Research

    2002 - 2006

    Led qualitative discovery and usability research for all of Walmart.com's businesses and services.

  • Director/Anthropologist, GVO Interaction

    1997 - 2001

    Managed complex research, strategy and design programs for clients like Ericsson, Incyte Genomics, Alcoa, Maytag, Dupont, Unilever, Sun Microsystems, and Palm. Co-founded GVO’s interaction design practice.

1996 - 1997

  • Producer

    1996 - 1997

    Managed teams to deliver high-profile online projects, including Late Show Online, Golf Magazine, and AOL’s “push” technology application.

1993 - 1996

  • Associate Producer

    1993 - 1996

    Worked closely with internal and external development teams to ship several Creative Wonders educational CD-ROMs. Conducted usability tests and focus groups. Titles included ABC World Reference Wide World of Animals, Counting on Frank, and 3D Atlas, which sold over 1.5 million copies and won five national and international awards.

  • Editor

    1991 - 1993

    Edited content, documentation and marketing materials for educational and productivity software titles. Designed and produced users’ guides and ancillary materials. Helped conduct usability studies.

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