Melisa Hogg

AFH Sales Sr. Manager for PFNA (Frito-Lay North America)

2023

Hydration Sr. Manager (Gatorade, Bubly, Water+) - PBNA North

2022 - 2023

Food Service Marketing Manager LATAM | Consumer Engagement & E-commerce

2021 - 2022

Marketing Manager LATAM - Pizza Hut & Taco Bell

2020 - 2021

Head of Marketing - Argentina

2018 - 2020

Salty snacks Marketing Manager

2017 - 2018

Sweet Cookies & Everyday Nutrition Marketing Manager

2016 - 2017

Marketing Brand Manager (3D, Pep, Snack Mix) + Salty snacks digital leader

2014 - 2015

- Campaign design through day-to-day contact with creative agency as well as Regional Pepsico team. - Design and coordination of digital campaigns for all Salty Snack Brands (Lays, Doritos, Cheetos, etc.) - Overall brand strategy and thorough development of ATL & BTL campaigns. - Hands-on customer analysis through both internal and external information. - Monthly analysis of Nielsen market information and development of diagnose reports. - Sell-in and sell-out analysis. - Close work with trade marketing team for POS actions. - Coordination of multi-functional teams for innovation developments. - End-to-end development of innovation.

Brand Manager - Twistos

2013 - 2014

Brand Manager - Quaker C&C

2013 - 2013

Brand Manager - Dale C&C

2012 - 2013

Analyst, Client Consulting

2011 - 2012