Matthew Holmes

Co-Founder & CEO

2023

Led the development and launch of a platform for full-lifecycle marketing video production, supporting brand teams from ideation through to publishing and performance analysis. Oversaw the design of a next-generation digital asset management system that integrates planning, creative workflows, and results tracking. Introduced multi-modal AI video search to improve creator-brand matching and drive production efficiency. Built a scalable system for sourcing, onboarding, and evaluating a curated network of hundreds of vetted video creators, delivering high-quality content to agencies and consumer brands.

Advisor

2022

Mentor

2021

Investor

2021

Finance Consultant (Contract)

2022 - 2023

Provided financial leadership during the integration of Snackable.ai following its acquisition by Amazon. Served as principal advisor to the acquired company’s CEO and played a key role on the transition team responsible for onboarding into Amazon Music. Acted as the lead contact for accounting, tax, treasury, and administrative matters. Managed the financial handover process, including monthly closes for U.S. and European legal entities. Oversaw the wind-down of vendor and customer accounts, and the deprecation of legacy corporate entities.

Interim CFO

2022 - 2022

Snackable.AI was an industry-leading audio AI SaaS platform. Directed the finance function and advised the CEO during the company’s successful acquisition process. Overhauled accounting and tax operations to ensure transaction readiness. Created detailed financial projections and materials for investors. Advised the CEO on bids, deal strategy, and positioning. Managed due diligence process from the seller’s side. Concluded a successful exit to Amazon in December 2022.

Investor

2018 - 2022

Advisor

2021 - 2022

Founder & Board Member

2020 - 2021

Founder & CEO

2018 - 2020

Founded and scaled a clean, direct-to-consumer haircare brand targeting Gen Z consumers. Achieved a $30M revenue run rate within two years and distributed over 5 million products across the U.S. and Europe. Built a proprietary social media and influencer attribution system to optimize marketing spend. Developed a comprehensive line of clean and vegan products, accelerating time-to-market through iterative development practices. Implemented scalable processes for high-volume invoice processing and influencer payments. Managed a 40-person team across New York and Berlin.

Consulting CFO

2018 - 2018

Provided strategic finance and M&A advisory to early-stage and growth-stage businesses. Managed due diligence, modeling, and execution for the acquisition of a water filtration brand by a diversified home goods company. Advised the CEO on deal terms and valuation. Also supported Rural Innovation Strategies Inc. (RISI), by revamping financial processes and preparing strategic planning materials for rural development initiatives.

Co-Founder & CFO

2011 - 2018

Co-founded and served as CFO of a pioneering e-commerce aggregator. Led finance, IT, and marketing across all business units. Designed and implemented a cloud-based ERP system for managing orders, inventory, and purchasing. Built internal analytics dashboards to surface KPIs for leadership. Managed performance marketing, product development, and reporting across five locations.