Marta Arellano

Digital Strategy Director
2022 - 2024
· Led strategic roadmap for 17K-employee Digital unit, aligning corporate goals with emerging technologies (AI, APIs). · Aligned strategies across BT’s Digital units, driving synergy and organizational efficiency. · Developed technology assessments to explore new opportunities for operational and business growth. · Managed internal and external stakeholder relationships, including Board executives, government entities, and industry organizations, to ensure buy-in and alignment.

2014 - 2022

Head of Product
2019 - 2022
· Directed global product strategies for lending solutions, including card lending, pay-later offerings, and credit line management, ensuring alignment with market needs and business objectives. · Designed and implemented a global technology strategy to integrate lending capabilities, enabling scalable product offerings across international markets. · Partnered with regional VPs to assess market opportunities, optimize product portfolios, and align strategies with organizational objectives. · Managed product development roadmaps and ensured seamless collaboration across technology, marketing, and risk teams.
Head of Finance
2017 - 2019
· Directed strategic financial initiatives to drive growth in loan and credit card lending products, partnering with VPs of Product, Marketing, and Risk. · Owned the financial planning, pricing strategy, and partnership development for the US Personal Loans business. · Oversaw the evaluation of lending products' profitability and credit margin optimization.
Manager, Leadership Rotation Program
2014 - 2017
· Provided strategic decision support across corporate planning, development, and travel & lifestyle services. · Collaborated with diverse teams to identify investment prospects, reinforcing core capabilities and driving consumer commerce and B2B initiatives.

2008 - 2012

Senior Consultant Valuations & Economics
2008 - 2012
· Led comprehensive business valuations, financial analyses, and modeling for diverse entities using methodologies like DCF, market multiples, NAV, and APV. · Conducted assessments in various scenarios including transactions, PPA, impairment tests, and tax reporting. · Spearheaded cross-country initiatives, ensuring prompt service delivery.

2006 - 2008

Consultant Finance & Performance Management
2006 - 2008
· Consulted and advised executive leadership of national companies and government entities on a broad spectrum of business opportunities and challenges. · Provided expertise in operations, strategy, and financial infrastructure.

Chief Operations Officer | Product Strategy Director