Luis Benitez
Head of Growth | B2B Marketing | GTM Strategy | Product Marketing | Growth Creative Strategy
Buenos Aires, Buenos Aires Province
Skills
Education
Work Experience
2024
Head of Growth
2024
B2B Marketing & Growth
2018
Building a constellation of services and products for Latam-based B2B companies and executives in the tech space.
2024 - 2024
Product Marketing Coordinator
2024 - 2024
2023 - 2024
Head of Growth
2023 - 2024
2021 - 2023
Head of Marketing
2022 - 2023
Marketing Manager
2021 - 2022
Building an agile B2B marketing team that will not bore you with another ebook in exchange for your email 👀. We lead positioning, brand strategy, and demand generation.
2021 - 2022
Growth Marketing Professor
2021 - 2022
Teaching is the best way to learn. So I spent some time sharing my experience with people interested in learning more about growth marketing. Coderhouse is one of the most important EdTech platforms in Latin America.
2020 - 2021
Marketing Lead
2020 - 2021
I worked closely with the founders to create the foundations for a B2B marketing team.
2018 - 2020
Sr. Growth Marketing Project Manager
2018 - 2020
Shake Again is an agency that works in the crossing of tech, data, and marketing. I was a Project Manager focused on designing and executing growth plans for tech-based companies.
2017 - 2018
Director of Marketing & Communications
2017 - 2018
Led key initiatives for one of the most influential nonprofit organizations in Latin America. Donor interviews, marketing strategy, positioning, brand partnerships, messaging, branding, website strategy, social media properties, content strategy, and team structure.
2015 - 2017
Product Marketing Manager / Product Manager - Donor Experience
2015 - 2017
In charge of designing and implementing a total revamp of the experience of TECHO donors in Argentina. Rebuild the whole donor experience journey, CRM strategy, and marketing automation execution.