Lily Petherick

Principal

2022

$200M seed stage venture firm. We invest $300k to $1M in ambitious founders building generational tech companies and invest in ~2 companies per week. We’ve invested in 150+ companies including: Airbyte, alphaXiv, Ampersand, AngelList, Applovin, Atlan, Cal.com, Carta, Checkr, Chia, Chime, CodeRabbit, Crossbeam, Crunchbase, Daffy, Dataminr, Datavant, Dub.co, Entrepreneur First, Estuary, Fern, Fractional AI, G2, Goodday, Gorgias, Gusto, H1 Insights, Heron Data, Hydra Host, Iterable, Juniper Square, Lemonaid Health, Marqeta, Memo, Mercury, MikMak, Office Hours, OneSignal, Outerport, People Data Labs, Perchwell, Perplexity, Plato HQ, Protege, Qualia, Replica, Replit, Retool, Rippling, Sincera, Spade, Stackblitz (Bolt.new), Strapi, Streamlit, Strive, Supabase, Superhuman, Tailscale, Toma, Topline, Vartana, Vercel.

Marketing Operations

2018 - 2022

Helped scale Tessian’s marketing function, enabling data-driven decision making, agility, and growth. Joined at Pre-Seed and left post Series C. - Owned the marketing technology roadmap and implemented scalable infrastructure. - Delivered marketing performance reporting to guide planning, resource allocation, and budget optimisation. - Project-managed Tessian’s website and established inbound lead systems. - Automated lead handover to Sales and ran weekly enablement training to improve collaboration. - Executed campaigns across webinars, events, nurture journeys, and website submissions. Skills: Demand Generation · Growth Marketing · HubSpot · Salesforce Lightning

Commercial Strategy Intern

2018 - 2018

Strategy Consultant Intern

2017 - 2017

Mentor & Researcher

2017 - 2017

Undergraduate Teaching Assistant

2014 - 2014