Leigh Collins

Vice President, Creative

2022

Omni-Channel Brand Communication: Audited and relaunched consistent, cohesive brand messaging across all channels: CTV, Linear, Paid Social, Influencer + UGC, Organic Social, E-Comm, Email, Display, Retailer Shop-in-Shops, Packaging, In-Store. 360 Campaign Strategy: Launched a story-driven campaign approach to stand out in a stale category. New strategy drove not only increased brand awareness & affinity, exceeded revenue goals, and A-list talent keen to work with the brand, but unlocked doors and priority placement at retailers excited to connect with a younger, more affluent audience with brand-forward creative. Brand Identity: Created a unique, scalable, and competitive brand identity for Jinx. Driving development of visual language (commercial video, photography, design, packaging) and messaging strategy (tone of voice, brand/product messaging). Marketing Efficiency & Revenue Growth: Led a strategic overhaul of brand communications, reducing marketing spend year-over-year while delivering significant revenue gains. Talent & Influencer Management: Oversees A-list talent and influencer partnerships for all campaigns, managing production and usage across video, photography, and social content. Concepting, pitching and driving flawless execution of brand-defining, high-impact creative. Brand Partnerships: Pitches, negotiates, and manages all brand partnerships. Drives all co-branded campaign creation from concept to completion, enhancing brand visibility and market presence. DTC E-Commerce & Email Strategy: Leads communication strategy for all owned digital channels, including phased website development, email campaigns, and ongoing brand engagement. Creative & Strategic Leadership: Blending creative direction with brand marketing strategy to build and scale a cohesive, high-performing brand in a competitive market.

Creative Director

2020 - 2022

Creative Director for Hello Sunshine media, film & TV production, and subsidiary brands and offerings (Reese's Book Club, Fair Play, The Home Edit).

Creative Director (Ticketmaster, North America; US Concerts)

2019 - 2021

Associate Creative Director

2019 - 2019

Senior Designer

2018 - 2019

Senior Brand Creative, Beats Global Marketing

2013 - 2018

Global team lead for Beats by Dre brand marketing, visual identity development, brand partnerships and communication. Built and directed global team that developed all creative storytelling and concept creative for pitches to partner brands, talent, retail and Telecom partners. Acquired by Apple in 2014 for $3 billion.

Art Director

2012 - 2013

Developed the Variety brand identity alongside the relaunch of the magazine. Creative directed all Variety events and conferences. Developed an updated look-and-feel for all marketing and brand materials including print ads, advertorials, sales decks, media kits and partner sell-in.

Graphic Designer

2011 - 2012