LP

Laura Palmer

Global Technology Executive | CRO | Scaling Complex SaaS, Consumption & AI GTM Teams Globally | Advisor | Ex-Googler | LP at Operator Collective

San Francisco Bay Area

Invests in

Stages:

  • Min Investment:

    $500,000.00
  • Max Investment:

    $1,500,000.00
  • Target Investment:

    $1,000,000.00

Work Experience

  • Limited Partner

    2022

    Operator Collective is a venture fund and dream team community of operator LPs. OpCo brings together 200+ of tech’s most exceptional executives from diverse backgrounds to invest in and supercharge the next generation of enterprise tech.

2024

  • Advisor

    2024

2023

  • Advisor

    2023

  • Advisor

    2021

2020

  • Advisor

    2020

2023 - 2024

  • Chief Revenue Officer

    2023 - 2024

    As People.ai's CRO, I oversaw all go-to-market teams. This included global sales, customer success, sales engineering, professional services, and technical support. I worked hand in hand with our marketing, product, and engineering organizations to ensure our customers realize maximum value from our AI and data solutions.

2018 - 2023

  • Global Vice President of Revenue

    2022 - 2023

    Built and scaled Unity’s Industry segment, transforming it into the company’s fastest-growing division with a 47% growth rate year-over-year, achieved with fewer resources and headcount than the prior year. Fueling this expansion was a strategic diversification beyond the gaming sector into industries like retail, manufacturing, oil & gas, government, and automotive. The Industry business continues to be the fastest growing segment at Unity. I led a global leadership team spanning Americas, EMEA, Korea, Japan, SAPAC, and Government sectors, alongside Channel, Sales Engineering, and Strategic Partnerships, which were key to scaling successfully. Driving top-down sales at the C-Suite level, we empowered customers to leverage real-time 3D technology for AI-enabled digital twins, immersive marketing experiences, VR-based training, and smart cities—pioneering innovation across diverse industries.

  • Vice President of Sales, Americas & EMEA

    2018 - 2021

    Quadrupled Unity’s business in four years playing a key role in the company’s successful IPO in September 2020. Revamped and scaled Unity’s technology sales teams across the Americas and EMEA regions, driving significant growth in the established games business. Built senior leadership, established SDR and inside sales teams from scratch, and integrated multiple sales organizations inherited through acquisitions into a highly complex go-to-market (GTM) organization. Executed upsell/cross-sell strategies to enhance NRR and led Unity’s online business for one year to drive synergies with SDR and inside sales teams. Responsibilities included leadership of Sales Development, Inside Sales, Field Sales, Sales Engineering, Emerging Markets Sales, Training, and cross-functional strategy collaboration with Engineering, Product, Marketing, Solutions, Customer Success, and Operations teams.

2022 - 2023

  • Board Member

    2022 - 2023

2010 - 2017

  • Head of Sales, Strategic Verticals, Google Cloud

    2016 - 2017

    Oversaw Google Cloud’s most strategic GTM organization, our newly created verticals team, driving $800M in annual revenue. While managing relationships with top GCP customers, the primary focus was acquiring net new business. Developed tailored go-to-market (GTM) playbooks for key verticals including Financial Services, Gaming, Media & Entertainment, and Retail, addressing their unique cloud computing requirements to accelerate customer acquisition.

  • Head of Sales, Google Cloud

    2014 - 2016

    Held revenue responsibility for Google Apps and Chrome business across a significant portion of the Western Region, managing relationships with some of our most strategic customers and driving acquisition of key prospects. Targeted large enterprise customers, competing directly with Microsoft in high-stakes deals where decisions to replace Microsoft Office with Google Apps were made at the board level. Successfully drove adoption by positioning Google Apps as a cost-effective, collaborative, and innovative alternative, leveraging its simplicity and real-time collaboration features to meet enterprise needs.

  • Strategic Account Executive, Google Enterprise

    2010 - 2013

    Strategic Account Executive: A senior-level sales role managing Google's most strategic accounts during the pioneering days of cloud computing. With no playbook to follow, this role required forging new ground, educating customers on the transformative potential of the cloud, and navigating uncharted territory. It was both incredibly challenging and immensely rewarding. Key achievements included closing groundbreaking, first-of-their-kind deals with major clients such as: - **Rockwell Collins**: Google's first Aerospace and Defense customer. - **Netflix**: A pioneering partnership in cloud innovation. - **Roche**: A landmark win that migrated over 80,000 employees to Google Apps. - **Restoration Hardware** and **Disney Animation**: Transformative collaborations showcasing the power of cloud solutions. These deals not only demonstrated the value of cloud computing but also set the stage for its widespread adoption.

2005 - 2010

  • Strategic Account Manager

    2005 - 2010

    Strategic Account Manager, Health & Life Sciences Vertical. Responsible for selling HP Software's entire Business Technology Optimization (BTO) portfolio of software which included legacy Openview solutions, as well as, the entire Mercury, Peregrine and Opsware product suites. Top 5% of the worldwide sales organization every year at HP