KG

Kelly Graziadei

Co-Founder & General Partner at Perplexity Fund / f7 Ventures

San Francisco Bay Area

Work Experience

  • Co-Founder & General Partner

    2024

  • Co-Founder & General Partner

    2018

    Founded by long time operators who helped scale Facebook to a trillion-dollar valuation, f7 has been backing operators turned founders since 2019. Starting as a top decile pre-seed/seed angel fund, it has grown to include f7 Fund I and The Perplexity Fund.

  • Board Director

    2021

2021

  • Advisory Board

    2021

  • Board Director

    2013 - 2020

2018 - 2018

  • Entrepreneur In Residence

    2018 - 2018

2010 - 2017

  • Media Partnerships

    2016 - 2017

    Leads Planning, Operations and Marketing for Facebook News, Entertainment and Sports globally with a focus on building Facebook’s video strategy and business - bringing great content to the Facebook and Instagram platforms and delivering value for publishers.

  • Global Product Marketing

    2014 - 2016

    Head of Direct Response & Commerce team; Manage global organization & XFN business responsible for billions in revenues. Focused on inbound product strategy across DR ads business and marketplace as well as global go-to-market including product launch and growth

  • Global Sales

    2013 - 2014

    Managed Direct & Mid-Market US Sales & Account Management team focused on Retail, eCommerce, Restaurants and Professional Services.

  • Mid-Market Sales

    2010 - 2013

    Head of North America Mid-Market Sales & Account Management; Managed 125 person organization across Menlo Park, Austin and D.C. Focused on driving advertising revenue & client satisfaction from 2000 top clients and their agencies Drove significant revenue growth, activated over 1200 new advertisers & exceeded aggressive quarterly revenue goals across 12 verticals

  • Agency Strategy & Account Management

    2010 - 2010

    Managed North America Account Management team focused on growing advertising revenue & client satisfaction from top clients & agencies

2004 - 2010

  • Global Account Management & Operations

    2008 - 2010

    Established new Global Partner Services team to support global advertisers, network partners and emerging products including mobile, paid inclusion and rich ads in search

  • Agency Development

    2004 - 2008

    Developed and managed Yahoo!’s strategic partnership with Omnicom, the largest global agency holding company and a number of top advertising agencies including Leo Burnett, Starcom, OMD, PHD, Avenue A, MediaVest, Mindshare, Universal McCann, GSD&M, Performics, Resolution Media

2002 - 2004

  • Digital Marketing

    2002 - 2004

  • Account Management

    2000 - 2002