Kate Sowell-orrin

Brand Marketing Operations Manager

2017

Director of Marketing, Brand & Events

2014 - 2017

BetterWorks provides continuous performance management to help employees easily set goals and give ongoing feedback. The platform seamlessly connects the four aspects of a performance process – goals, check-in conversations, peer feedback and reviews – to help organizations improve employee performance and engagement. At BetterWorks, I lead all brand activities and events, including our annual Goal Summit conference (www.goalsummit.com).

Group Manager, Product Marketing

2011 - 2014

I led the product launch team at Box, coordinating cross-functional groups across the company to release new features, message changes to existing users, and work with our communications team to make the biggest impact possible and drive new user growth. In this role, I developed and executed internal and external communication messaging and strategies around product launches, core services and partnerships.

Account Supervisor

2010 - 2011

Led all PR activities across HP's SMB, Retail and Virtualization teams. Helped create and manage HP's first business-focused blog, 367AddisonAvenue.com.

Senior Account Executive

2007 - 2010

Sales and Marketing Assistant

2007 - 2007