Jessica Alter

Chief Growth and Marketing Officer

2022

Work with AI SaaS and marketplace startups to develop and execute marketing, growth, and go-to-market (GTM) strategies. Specialize in demand generation, retention, sales enablement, team-building, focusing and how to use AI to increase efficiencies and innovate in this arena. - Increased top line revenue by 50% QoQ through strategic planning, performance optimization, and data-driven decision-making. - Redefined ICPs and core messaging, including overhauling brands to align websites and collateral, creating a cohesive digital presence to accelerate acquisition and build scalable growth engines. - Established metrics, models and OKRs for marketing, growth, and revenue, aligning teams and resources to achieve strategic goals. - Recruited and coached high-performing marketing and GTM leaders.

Venture Partner

2023

Invest in climate-focused companies and then leverage my unique background that straddles entrepreneurship, GTM, and politics to provide strategic guidance and support to portfolio companies.

Cofounder and Chairman of the Board

2020

Tech for Campaigns employs unparalleled digital marketing and data techniques to fight extremism and position Democrats to win at scale. We’ve delivered over 1,500 digital marketing projects across 900 campaigns and built the largest digital voter turnout program of this election cycle. By bringing commercial best practices to politics—including rigorous testing, RCTs, and AI—we deliver measurable results for races and voters that are often overlooked but are critical to success. - Spearheaded Tech for Campaigns’ AI strategy, leading efforts to test AI’s productivity impact on campaigns and develop proprietary tools to analyze marketing best practices from campaign data.

Cofounder & CEO

2017 - 2020

Founded and led the organization, raising $40M and overseeing teams across marketing, customer success, fundraising, and product/engineering to drive transformational impact in Democratic campaigns. - Built and scaled a digital marketing agency powered by a marketplace of 20K tech volunteers, serving nearly 900 campaigns and flipping 7 state chambers from red to blue. - Spearheaded the largest Democratic digital voter turnout program, signing up 750,000 voters by leveraging commercial performance marketing strategies, including advanced testing frameworks for messaging, formats, and targeting optimization. - Conceived of and executed on a content marketing strategy that elevated the brand and secured consistent Tier 1 press coverage, including features in The New York Times, Axios, and The Washington Post.

Partner

2022 - 2024

Invested in climate positive companies.

VP, Business Development

2021 - 2021

Built business development from the ground up, shaping growth strategies across international expansion, strategic partnerships, platform development, channels, alliances, and enterprise customer success. - Crafted initial international expansion roadmap and strategy, including GTM strategy that lead to 10x revenue growth in 1 year. - Partnered with major global companies, collaborating across sales, product and strategic leadership to unlock new customer acquisition channels, accelerate revenue growth and brand equity. - Architected and executed a comprehensive platform strategy, securing strategic product integrations to expand product appeal and market reach.

Entrepreneur In Residence

2017 - 2018

Conducted in-depth analysis of the Future of Work space, uncovering new opportunities and driving strategic insights. Sourced, evaluated, and advised early-stage companies for investment.

Leadership Advisory Board, Member

2016 - 2018

Served on the board to advise and help commercialize cutting edge research coming out of University of Michigan Medical School.

Founder and CEO

2012 - 2016

Founded and ran the company across marketing, communications, product, growth, and people operations, raising $1.5M in seed financing and building the largest, online talent marketplace and community for entrepreneurs, ultimately leading the company to acquisition by Onevest. - Grew the platform to nearly 1M users through 100% organic marketing and growth tactics, establishing a vibrant entrepreneurial ecosystem. - Created a global ambassador program that drove growth in 15 core markets, including international expansion. - Built co-marketing alliances with organizations like Teach for America and PCH International to expand into new verticals and broaden platform reach.

Mentor

2010 - 2015

General Manager, Platforms and Business Development

2008 - 2009

Led cross-functional efforts to drive platform growth, strategic partnerships, and business expansion across key markets. - Spearheaded the launch of the Bebo Open Application Platform, overseeing product, marketing, developer relations, and monetization, resulting in ~180M application installs and a key strategic partnership with Facebook. - Ran business development initiatives in mobile, social media, and search, negotiating agreements with tier-1 mobile carriers and search providers, driving ~200% growth in the U.S. market.

Business Development and General Manager, Platforms

2007 - 2008

Led BD and all aspects of Platform, including product, marketing and monetization.