JR

Jay Richards

CEO Imagen Insights | Discover what consumers are thinking in minutes

London, England

Invests in

Stages:

Locations:

  • Min Investment:

    $250,000.00
  • Max Investment:

    $1,000,000.00
  • Target Investment:

    $500,000.00

Work Experience

  • Co-founder and CEO

    2019

    I started DivInc / Imagen Insights in April 2019 with £3k in savings. Today the Imagen Index is the go-to platform for qualitative consumer insights. The Imagen Index is the go-to tool for fast, scalable qualitative research, powered by AI and fueled by real consumer voices from both our global community and yours. We help brands unlock actionable insights in minutes to make smarter decisions across branding, marketing, and strategy. By onboarding your community and tapping into ours, you gain instant access to rich, qualitative responses analysed by AI. Our platform delivers clear summaries and sentiment analysis, and also enables you to ask follow-up questions to our AI, as it’s trained on your data and ours. Brands like Condé Nast, Cosnova, Cambridge University Press & Assessment, Football Co, Mars, Superdrug and Visa use the Imagen Index to shape the decisions that matter. Check us out: https://imageninsights.com/imagenindex/

2025

  • Business Director

    2025

  • Diversity Council Member

    2020

2018 - 2024

  • Scout

    2018 - 2024

    Helping Ada Ventures to find underestimated talented founders for their fund.

2018 - 2023

  • Forbes 30 under 30 honouree

    2018 - 2023

2018 - 2019

  • Founder

    2018 - 2019

    Startup incubator I started to invest into underestimated founders. I pivoted this business pivoted into Imagen Insights in 2019.

2016 - 2019

  • Area Sales Consultant / Innovation Lead

    2016 - 2019

2013 - 2016

  • Area Sales Executive

    2013 - 2016

2011 - 2013

  • Senior Lettings Negotiator

    2011 - 2013