JM

Jason Meltzer

Entrepreneur & Growth Strategist | Founder Wag! & Live Work Pet | Expert in Scaling DTC & B2B Brands | Strategic Partnerships & Product Marketing Leader | Driving Innovation & Revenue Growth

Los Angeles, California

Lists including Jason

Work Experience

  • CEO & Founder

    2025

    Live Work Pet is redefining rental living for modern pet parents—pairing premium apartments with bundled pet care and curated community experiences. Key Duties & Achievements: • Sourced and negotiated flagship acquisition: Led the acquisition of a 52-unit multifamily property in Denver at $288K/door—below market comps. • Structured strategic JV partnership: Executed joint venture with Armada Venture Partners, aligning incentives through equity splits, waterfall distributions, and governance. • Raised initial capital: Secured seed funding from startup angels and real estate syndicators by highlighting both brand and financial upside. • Built a high-impact advisory board: Recruited leaders in real estate, pet care, and consumer brands to guide launch and scaling. • Identified and secured key partnerships: Formed alliances with pet service providers, shelters, veterinarians, and pet product brands to expand reach and operational capabilities. • Developed go-to-market strategy: Launched a full-funnel campaign including influencer contests, shelter/vet partnerships, and community-driven storytelling. • Created pro forma & financial model: Designed a dynamic model forecasting NOI lift from bundled pet services, non-resident revenue, and value-add renovations. • Established vendor ecosystem: Negotiated with third-party pet care vendors and top consumer brands for on-site services and retail activations. • Defined brand identity & offerings: Developed bundled amenities such as dog parks, grooming stations, and smart kiosks to reinforce the “elite pet parent” lifestyle.

  • Co Founder, Chief Dog Officer and 1st CEO

    2014

    Wag's mission is to make it much easier to own a dog by providing your dog the care it deserves while giving you the flexibility you deserve. Whether you need a dog walker instantly or on a recurring basis Wag has you covered. • Led Wag Labs Inc. as Co-Founder and CEO, establishing a trusted dog care service with a robust app. • Implemented rigorous screening for walkers, ensuring safety and reliability for over 10,000 clients. • Developed GPS tracking and report card features, enhancing user experience and engagement. • Expanded service to include on-demand and recurring bookings, increasing customer flexibility. • Secured funding and partnerships, driving measurable growth and market presence. • Launched and scaled Wag Labs Inc., revolutionizing pet care with on-demand dog walking services, ensuring high customer satisfaction. • Led the development of rigorous walker vetting processes at Wag Labs Inc., enhancing service reliability and trustworthiness. • Boosted Wag Labs Incis market presence, achieving rapid growth through strategic partnerships and effective marketing campaigns. • Co-founded Wag Labs Inc., transforming pet care with a user-friendly platform, setting industry standards for convenient dog walking services. • Assisted branding in developing a world class brand. • Worked on research and development for new products. • Created a new national holiday National Dog Walker Appreciation Day to drive awareness to the brand. • Created the the brand logo A Dog's Best Friend.

  • Strategic Advisor / Angel Investor

    2018

2024 - 2025

  • Growth & Partnerships - Advisor

    2024 - 2025

    • Quickly learn and diligently work to meet team goals, ensuring timely contributions. • Secured key growth partners to expand user base and drive sales. • Develop and maintain strategic partnerships to support company growth. • Collaborate with team to achieve measurable results in user acquisition and revenue. • Identify and engage potential partners to drive user acquisition, enhancing company reach and revenue growth.

2022 - 2025

  • Strategic Advisor

    2022 - 2025

2018 - 2024

  • Investor

    2018 - 2024

  • Business Consultant

    2024 - 2024

    During a pivotal time at Lindtbells, I was brought on to consult for a key business unit as the company prepared for its acquisition. In this role, I collaborated closely with senior stakeholders to drive significant enhancements to the brand and strategically introduce new revenue streams. My efforts focused on: Brand Optimization: Conducted comprehensive brand assessments and implemented strategies to elevate market positioning and brand perception. Revenue Stream Innovation: Identified and launched additional revenue streams, contributing to the company's financial robustness and attractiveness to potential acquirers. Stakeholder Collaboration: Worked seamlessly with cross-functional teams to ensure alignment and drive cohesive strategies that supported the acquisition goals. Strategic Planning: Developed and executed actionable plans that positioned Lindtbells for successful acquisition, ensuring the business unit was primed for integration and future growth. This consulting engagement not only bolstered Lindtbells' market presence but also played a role in its successful acquisition, demonstrating my ability to deliver impactful business solutions in high-stakes environments.

2023 - 2024

  • Head of Growth & Operations

    2023 - 2024

    Mentorcam provides access to expert mentors for 1:1 advice on startups, entrepreneurship, and professional growth. Connecting with the right mentor is the ultimate career hack. Mentorcam makes it easy to find and speak with experts in fundraising, marketing, product design, SEO, growth hacking, AI, crypto and more. Backed by General Catalyst, Y Combinator, Snö, Studio VC, Goodwater, and more.

2020 - 2024

  • Founder & CEO

    2020 - 2024

    Paway is a super app bringing to together pet parents and pet professionals to improve the care of dogs. Paway helps pet parents to take better care of their dog and helps pet professionals build scalable and profitable pet businesses. • Built and managed diverse teams, fostering a culture of innovation and collaboration to drive product excellence. • Lead team building and growth strategy, securing global user base across 150+ countries. • Managed investor relations, securing funding and winning Purina Pet Care Innovation Prize. • Directed public relations, gaining features on KTLA, ABC, and winning Shark Pitch competition. • Oversaw product development and marketing, enhancing user engagement and business scalability. • Developed data-driven growth strategies, enhancing market presence and securing significant investor relations. • Grew user base to over 30,000 users.

2018 - 2023

  • Investor

    2018 - 2023