Jasmine Boque
Marketing Project Manager at Boque Studio
San Francisco, California
Skills
Education
- UB
- Uo
- EB
- Ud
Work Experience
2019
Marketing Project Manager & Consultant
2019
• Led strategy and execution of marketing plan that raise awareness and increased revenue conversion by 57%, and reduced key business costs. • Partner with cross-functional teams to set strategy, drive impact around priority campaigns, and launch international campaigns, A/B testing, and international expansion strategies. • Driving end-to-end campaign executions, optimized conversions and monthly impressions by 5x. • Coordinate and implement content marketing, brand messaging, and awareness through different digital channels. • Manage client’s marketing campaigns and customer’s journey from brief to execution and continue to identify and solve ways to increase conversion rates. • Evaluate and identify the Go to Market for potential partners to develop the optimal partnering options that align with business objectives and product lines.
2015 - 2018
Business Development Manager (ABM)
2015 - 2018
• Developed metrics to track the performance of key activities and ensure strong ROI. • Analyzed market trends to determine the optimal forecast strategy. • Implemented audience-driven projects and campaigns to generate new users. • Conducted competitive analysis to stay current in emerging trends and site experiences. • Collaborated with marketing and CRM to execute a lifecycle marketing strategy.
2012 - 2015
Marketing Project Manager
2012 - 2015
• Acted as the point of contact among executives, clients, and other external partners. • Developed a detailed project plan to monitor and track progress. • Identified and overseen expansion opportunities and strategies in new markets. • Planned and organized events related to product launches and summit conferences. • Designed and implemented marketing strategies aligned with business targets.
2010 - 2011
Product Marketing Manager
2010 - 2011
• Analyzed the market and have a keen awareness of changes and trends in the industry. • Increased and launched integrated web and direct marketing campaigns. • Developed sales and promotional campaigns. • Worked with vendors and participated on the creation of media plans.
2008 - 2010
Assistant Brand Manager Marketing
2008 - 2010
• Defined and executed go-to-market strategies. • Created advertisements, e-market, e-newsletters and direct mail. • Identified and promoted market products to clients and consumer. • Assisted in monitoring active marketing programs and developing ways to improve those campaigns.