Ivan Patoka

Creative Director
2025
ghosted.agency is an amsterdam based personal branding lab. we drive social identities through strategic concepts, brand storytelling, insightful content, & powerful visuals

2022 - 2025

2020 - 2022

2020 - 2020

2014 - 2019

General Producer, partner
2014 - 2019
Leading the creative agency that won more than 50 worldwide awards including Cannes Lions' shortlist. Developing creative concepts, pitching ideas to the client, production, promotion, evaluation of the results. Produced the commercial with over 400k unique video combinations; led the remote production process in 18 countries that 5 times lowered the production costs; produced the first world's stop-motion commercial with animals ever; produced one of the most viral Ice Hockey commercials' series featuring Ilya Kovalchuk; produced first 360 degrees car commercial in Russia. Selected works - http://www.mfive.ru/en/works/

2008 - 2010

Creative Producer
2008 - 2010
Directed and produced one of the most viral music videos of 2009; produced song and led music band to the Eurovision semi-final in two countries; produced and directed the music video and the song that was aired on TV and Radio.

2003 - 2008

Key Account Manager
2003 - 2008
Responsible for the sales of our product in DIY stores across Russia. Increased representation of product in OBI by 30%; increased a total turnover in DIY stores from 10 to over $100 million; decreased the level of logistic fines by 25%.

Global citizen and award-winning creative leader with 20 years of experience in branding, PR, and communications. I know that little things make perfection, but perfection is not a little thing.