Hieu Bui

SVP Product

2025

Senior leadership team member reporting to the CEO with full strategic responsibility for our IoT/SaaS portfolio across the transportation technology sector. In my global leadership role, I've had the opportunity to deliver board updates, represent the company at industry events, and grow a cross-functional organization spanning four countries and multiple product disciplines.

VP Product

2021 - 2025

Venture Partner

2021

VP Product Management

2020 - 2021

Senior leadership team member reporting to the GM of Restaurant Solutions Group with full strategic responsibility for our hospitality technology portfolio. I identified a transformative market opportunity and secured funding for an AI/ML Unified Commerce Platform targeting multi-year revenue growth, successfully delivering MVP with proven early adopter validation. I launched a 0-1 product that that enabled the company to process digital payments on behalf of customers. I contributed to the integration of the company’s largest acquisition to date while architecting a company-wide transformation to a product-led organization, implementing enterprise frameworks and processes that fundamentally shifted our go-to-market approach. Through strategic initiative prioritization, I delivered significant ARR growth across our software portfolio and launched a payment facilitator from concept to strong first-year ARR performance with validated product-market fit. I built and led a substantial cross-functional team across multiple countries, driving employee satisfaction improvements that contributed to organizational transformation success.

VP Product Management, Prepaid Solutions

2019 - 2020

Senior leadership team member for Prepaid Solutions reporting to the GM. I was also a key contributor to the integration of First Data’s Gift Solutions business after its acquisition by Fiserv. I expanded our ML risk platform capabilities, significantly increasing transaction capacity while delivering meaningful fraud detection improvements that enhanced platform security and customer trust. Leading cross-business innovation, I spearheaded a major strategic initiative spanning multiple business units, targeting substantial revenue opportunities through collaborative product development. I directed comprehensive platform modernization efforts that delivered significant annual operational efficiency gains, positioning our technology stack for future growth and scalability. As an organizational leader, I delivered regular C-Suite updates while building and managing a large cross-functional product organization encompassing product management, program management, and quality assurance, maintaining strong employee satisfaction throughout periods of transformation.

VP Product Family Manager, Gift Solutions

2016 - 2019

Senior leadership team member for the Gift Solutions business reporting to the GM. I helped lead the integration of the acquired Transaction Wireless and Gyft businesses. I helped advance our ML risk platform, contributing to meaningful fraud reduction while supporting significant volume growth across our payment processing capabilities. Working with cross-functional teams, I supported the integration of newly acquired companies, helping achieve substantial cost synergies while maintaining revenue growth momentum. As part of my organizational responsibilities, I delivered regular C-Suite updates and helped build a large cross-functional team across multiple product disciplines. This experience provided valuable insights into leading teams through major corporate transitions and M&A integration processes.

Sr. Director Product Management, Gift Solutions

2015 - 2016

Sr. Director Product & Operations

2014 - 2015

Senior leadership team member for venture-backed digital gift card platform startup, driving strategic product and operational initiatives in the emerging digital commerce space. I launched B2C and B2B storefronts serving a growing client portfolio, achieving meaningful volume growth that validated our market positioning and platform capabilities. I successfully established our platform across multiple international regions, demonstrating scalability and global market viability. My operational leadership delivered significant efficiency gains through automation and process optimization, positioning the company for sustainable growth while reducing operational complexity. This startup experience provided valuable insights into rapid scaling and operational excellence which would be keys to our success after our acquisition by First Data.

Co-Founder & CEO

2012 - 2014

Conceived and co-founded a SaaS e-commerce platform startup. I secured meaningful seed funding, grew substantial monthly active users and developed strategic partnerships with established industry players which helped validate our technology within the digital commerce ecosystem. This entrepreneurial experience provided valuable learning opportunities in customer acquisition, platform development, and partnership building across the competitive e-commerce landscape.

Co-founder & President

2007 - 2011

Conceived and co-founded a bootstrapped software company. I helped grow the business from modest beginnings to meaningful annual revenue by leading our strategic transformation from consulting services to a product model while contributing to the development of an extensive product suite that became central to our revenue growth. This extended entrepreneurial experience provided deep insights into product development, business model evolution, and sustainable company building.

Co-founder & VP of Business Development

2000 - 2007

Senior Software Engineer

1997 - 2000

Senior embedded engineer contributing to the development of key components for the first commercial HDTV transmission system. I also collaborated with business stakeholders to define and deliver features that met critical market needs, gaining early exposure to product management principles. This foundational experience provided valuable insights into translating technical capabilities into customer value.