Gianfranco Eliggi
Industrial Engineer | Growth Marketing Lead at Trafilea & Shapermint | Direct Response Advertising
Buenos Aires, Buenos Aires Province
Skills
Education
- IT
Work Experience
Growth Marketing Lead
2025
Responsible for driving customer acquisition and revenue growth through strategic paid media campaigns. Leads media strategy, creative optimization, and funnel performance across platforms. Collaborates with cross-functional teams to enhance conversion rates and profitability. Ensures efficient execution of acquisition strategies while maintaining cost-effectiveness.
Growth Marketer Acquisition Specialist
2024 - 2025
Responsible for overseeing, analyzing, and enhancing multi-million dollar performance campaigns on major media platforms as well as emerging platforms. Consistently provide comprehensive analyses and actionable insights on platform trends, creative performance, and funnel tests.
2024 - 2025
Growth Marketer Acquisition Specialist
2024 - 2025
2023 - 2024
Sr. Revenue Management Analyst
2023 - 2024
2022 - 2023
Ssr. Revenue Management Analyst
2022 - 2023
2021 - 2022
Jr. Performance Analyst
2021 - 2022
2020 - 2021
Jr. Performance Analyst
2020 - 2021
Helped clients evolve alongside the complexities and opportunities that the digital marketing industry provided, with focus on key metrics to optimize such as ROI and ROAS.
2020 - 2021
Ayudante de Cátedra - Materiales y Procesos
2020 - 2021