Franco Zanolin

Founder

2021

At Traction, we don’t do everything—just two things. But we master them like no one else: 1. Influencer Marketing that actually converts—not just vanity metrics. 2. Meta Ads that scale profitably without killing ROAS. We help B2C mobile and web apps break growth ceilings with acquisition strategies. Whether you’ve hit a scaling plateau with paid ads or struggled to make influencer marketing work, we install repeatable systems that drive sustainable growth.

Head of Growth

2024 - 2024

Growth Lead

2024 - 2024

Growth Advisor

2024 - 2024

https://startupcollegegx.com/

Senior Business Analyst

2021 - 2023

Update and improvement of processes, creation of KPI dashboards, redesign of process map.

Business Analyst

2020 - 2021

Survey of processes, process improvement and risk control, creation of project Gantt plans, project monitoring and control, development of dashboards for controlling resources and hours.

Process Engineer

2019 - 2020

Conducting studies of methods and timing to increase productivity, correction of deviations and implementation of process improvements, usage of Lean Manufacturing methods, in charge of Volkswagen Tarek's exhaust system manufacturing project.

Maintenance and MRO warehouse supervisor

2018 - 2019

Preparation and monitoring of KPI indicators, in charge of the automation of the warehouse system and Maintenance Office.

Maintenance Analyst

2018 - 2018

Maintenance and Process Intern

2017 - 2018