EF

Eric Franchi

General Partner at Aperiam

New York City Metropolitan Area

Invests in

  • Min Investment:

    $100,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $1,500,000.00

Work Experience

2018

  • General Partner

    2018

    Lead strategic investments in advertising technology as founding General Partner, focusing on privacy-centric targeting, CTV growth, commerce media, and AI applications. Identify and evaluate breakthrough opportunities in the evolving adtech landscape, building a portfolio of innovative companies including Transmit.live, ID5, tvScientific, Kevel, Audigent (acquired by Experian), Sincera (acquired by The Trade Desk) and MemorableAI (acquired by Reddit). Drive collaborative partnerships with portfolio companies, providing strategic guidance and industry expertise to accelerate growth. Establish and maintain key relationships within the advertising technology ecosystem to source and evaluate investment opportunities.

2001 - 2017

  • Cofounder

    2001 - 2017

    Co-founded and scaled company from 2-person agency to $100M+ revenue organization with 300+ employees. Led company through multiple strategic pivots, evolving from performance marketing agency to full-service ad network. Orchestrated successful exit through acquisition by Perion (NASDAQ: PERI) for $180M. Built and managed key client relationships across major brands and agencies. Developed and executed strategic vision, leading to sustained growth and market leadership.

2000 - 2001

  • Sales

    2000 - 2001

    Developed expertise in digital advertising sales during early stages of internet advertising. Built and maintained strategic client relationships during challenging market conditions. Established foundation of industry knowledge and network that enabled future entrepreneurial ventures.