EZ

Elaine Zelby

Making Tofu

Oakland, California

Education

Work Experience

2023

  • Co-Founder and CRO

    2023

    Putting top-of-funnel on autopilot for B2B marketing teams

  • Venture Partner

    2023

  • Partner

    2020 - 2023

  • Principal & Director of Growth

    2018 - 2020

  • Board Of Directors

    2019

  • Co-Founder

    2018

    We’re on a mission to help Product Marketers develop skills across messaging, positioning, go-to-market strategy, pricing & packaging, storytelling, market analysis, impact & influence, and more. We have built a 400+ person community where we can learn from the best, develop relationships with peers, and share best practices. https://www.productmarketingmasters.com/

2017 - 2018

  • Growth and Product Marketing Lead

    2017 - 2018

2017 - 2017

  • Enterprise Product Marketing Lead

    2017 - 2017

2012 - 2017

  • Director Product Marketing

    2016 - 2017

  • Sr. Marketing Manager

    2014 - 2016

    - Scaled executive briefing program to 85+ briefings with Global 2000 companies - Drove 35% of pipeline and revenue to sales team - Expanded webinar channel to 8 webinars per week - Guided product messaging and generated extensive sales enablement content

  • Product Marketing Manager

    2012 - 2014

    - Helped drive 60,000 product downloads and app creations - Engaged in extensive market analysis to determine product fit and target audience - Built lead generation machine centering around webinars driving $500k repeatable weekly webinars - Scaled our Executive Briefing Center program to add $800K quarterly pipeline

2010 - 2012

  • Product Manager - Associates Channel

    2010 - 2012

    - As part of the RAD (Retention, Acquisition, Data) team I increased the designer/affiliate contributor base by 20% through growth hacking techniques - Drove $5M in revenue by building and managing Daily Deal Promotions channel - Initiated and developed a customer facing Refer-A-Friend acquisition program driving 20K shares in the first 2 months - Developed new marketing tools for users after extensive market and consumer research

  • Award Winner

    2006 - 2007

    Produced oral presentation on corporate advertising and effects on public image Presented oral research and powerpoint at conference of 50 professors

2006 - 2007

  • Research Assistant - Stanford Nanobiotechnology Laboratory

    2006 - 2007

    Collaborated on research involving the synthesis of metallic nanoneedles by Chemical Deposition Researched properties of metals and silicon to determine their biotechnological applications