DM

Diana Melencio

General Partner, XRC Brand Capital Fund

Los Angeles Metropolitan Area

Invests in

  • Min Investment:

    $1,000,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $3,000,000.00

Work Experience

  • General Partner

    2021

    At XRC Ventures, we invest across two fund strategies: a Consumer Tech Fund (consumer tech & enterprise SaaS) and a Brand Capital Fund (CPG brands). Our edge comes from deep ties with CFOs and execs at major consumer and retail companies, giving us unique insight to source, invest in, and scale high-potential startups.

2018 - 2020

  • Investor

    2018 - 2020

    WISE Ventures is a venture fund focused on Seed to Series B tech-enabled opportunities across sports & entertainment, consumer, real estate, and adjacent industries. Select Investments include: Latch (SPAC IPO) | Fevo | Youi.TV (Acq'd by WarnerMedia) | Moved | Slate

2015 - 2017

  • Co-Founder & COO

    2015 - 2017

    QUINN, backed by well-known angel investor Jason Calacanis, XRC Labs, and Accenture, is an on-demand shopping and last-mile delivery platform for multi-brand retailers and their customers. Appeared on the Today Show, quoted in CNN, US News, The Wall Street Journal, Forbes, Glossy.co, Bustle, MarketWatch, and Monster.com.

2013 - 2015

  • Co-Founder & COO

    2013 - 2015

    OKMYOUTFIT is a mobile application that allows you to connect with a celebrity stylist. Data captured in those interactions include: demo, geo-tagging, brands, price preferences, wish list items; providing a robust data set to inform retailers on consumer purchasing trends and behavior. Featured on ABC News; The Best of Fashion Tech, Internet Week 2015.

  • Healthcare, Retail, and Consumer Investments

    2010 - 2013

    Member of 15-person investment team for top asset management firm with over $13 billion AUM. Focused on investments in the Healthcare, Retail, and Consumer space, accounting for *1B+ of portfolio.

2008 - 2009

  • Growth Equity Investments

    2008 - 2009

    Lead analyst responsible for identifying trading strategy and identifying long and short opportunities and investment ideas for generalist hedge fund.

  • Equity Research, Specialty Retail

    2008 - 2008

    First Team All-American Research Team, #1 ranked research team in the Specialty Retail sector, according to the Financial Times Institutional Investor.

2006 - 2008

  • Growth Equity Group

    2006 - 2008

    Member of 13-person investment team, spin-off of Robertson Stephens investment arm, focused on high-growth companies for top asset management firm with over $12 billion AUM.