DP

Delfina Peralta Ramos

Marketing and advertising

Mexico City

Work Experience

2020

  • Co Managing Director

    2020

    THINKY is an influencer marketing agency working with top market clients across LATAM. We specialize on creative and strategic talent-focused campaigns with excellent delivery and reporting capabilities. My role has evolved from growing the business, partnerships and sales to manage and lead the entire operation and teams in order to take the agency to the next level.

  • Commercial Director

    2020 - 2022

    We leverage on crowdsourced online content to trigger brands. Market leaders on creators/ influencer marketing and social media strategy. New trends and platforms (ej:TikTok through the official agency program) experts. Responsible for the commercial strategy in México including sales growth, product, partnerships and new markets development.

2016 - 2020

  • Sales Executive

    2016 - 2020

    VICE was launched in 1994 as a 'punk zine' and has since expanded into a leading global youth media company with bureaus in over 30 countries. VICE operates the world’s premier original online video destination, VICE.COM, an international network of digital channels, a television production studio, a magazine, a record label, an in-house creative services agency and a book-publishing division.

2014 - 2016

  • Sales Manager

    2014 - 2016

    Social media ad campaigns development. Certified by Facebook, Instagram, Twitter and Google as marketing partners. We run, optimize, scale and meet campaign goals, taking into account the full marketing funnel from branding to performance.

2012 - 2014

  • Digital Strategy Leader

    2012 - 2014

    Digital strategy development based on a holistic perspective: coordinate Paid, Owned and Earned efforts. Tasks Digital strategy development and execution for every Unilever brands. Monitoring and reporting in all digital campaigns. Digital advice and support. Direct relationship with client on a daily basis. UNILEVER TEAM

2011 - 2012

  • Community Manager

    2011 - 2012

    Social media strategy development. Users adquisition and traffic building. Build and mantain a community by creating content and managing it's distribution in social media channels. Manage the day-to-day execution of social networks messages. Customers interaction.

2011 - 2012

  • Community Manager

    2011 - 2012

    Social media strategy development. Build and mantain a community by creating content and managing it's distribution in social media channels. Manage the day-to-day execution of social networks messages. Customers interaction.

  • Free Lance Copywriter

    2011 - 2012

    Clear and persuasive writing on internet content and press releases. Content updating.