Conrad Barrett
Director, Anheuser-Busch InBev
Miami, Florida
Skills
Education
- BC
Work Experience
2021
Director, PerfectDraft USA
2021
Director of Growth, PerfectDraft Europe
2021 - 2022
2018 - 2022
Head of PerfectDraft, UK
2020 - 2022
Leading PerfectDraft in the UK through our direct to consumer retailer Beer Hawk
Head of Product
2018 - 2020
2016 - 2020
Global eCommerce Product Manager
2016 - 2020
Building products for AB InBev's eCommerce unit, ZX Ventures.
2014 - 2015
eCommerce Product & Business Development Consultant
2014 - 2015
● Rebuilt Shopify experience from the ground up ● Built & managed growth strategy ● Partnered with premium publishers and social influencers ● Sourced emerging international brands to carry online
2012 - 2014
Business Development & Product Growth
2012 - 2014
SnagFreeSamples.com: ● Lead partnerships with influencers to promote content, contests and link exchanges ● Grew email list to over 80,000+ active subscribers ● Increased monthly recurring revenue to over five figures
2013 - 2013
Community Strategist & Product Growth
2013 - 2013
● Co-led development of the Scanbox Program (a monthly box of samples sent to our brand advocates) ● Sourced CPG brands to feature free product samples in Scanbox program ● Responsible for executing our user acquisition strategy focusing on social and SEM
2013 - 2013
Intern
2013 - 2013
● Growth ● Manage content on social channels ● Organized and threw events for brand advocates and social influencers
2012 - 2012
Marketing Consultant
2012 - 2012
AppPicker.com ● Managed a complete redesign of AppPicker.com ● Lead SEM growth through new content and social ● Managed multiple freelance content writers ● Built process for distributing content to all social channels
2011 - 2011
Co-Founder
2011 - 2011
Stampede.it was an eCommerce platform bringing daily digital deals to consumers. Think digital hosting, eBooks, apps ext.. We had a unique approach that would rapidly discount the products as more users opted into purchasing, incentivizing users to share the deal. Unable to achieve significant traction during the summer, my brother and I decided to shut down operations and I returned to school. - Accomplishments: ● Invited out to Techstars Boulder for final interview (ultimately we didn't make the cut due to lack of a CTO at the time) ● Accepted into Syracuse Sandbox Incubator ● 1st place - Syracuse Sandbox Demo Day 2011