BA

Brandon Alster

Early-Stage Investor

New York, New York

Invests in

  • Min Investment:

    $100,000.00
  • Max Investment:

    $5,000,000.00
  • Target Investment:

    $1,500,000.00

Work Experience

  • General Partner

    2023

    Investing via consumer thematic investment strategy. Partnering with founders with unique unfair advantages at the Pre-Seed through Series A stages. Sectors of focus include emerging consumer brands, commerce enablement technology, and consumer technology businesses.

  • Investor

    2021 - 2023

    Managed the Venture Capital & Growth Equity arm of Palm Tree Crew Holdings. Deployed ~$50 million into over 40 high-growth consumer startups, including the early rounds of Poppi Soda (sold for $2B to Pepsi), Whatnot, Underdog Fantasy, and more.

2020 - 2021

  • Finance & Strategy

    2020 - 2021

2019 - 2020

  • Strategic Operations

    2019 - 2020

2018 - 2019

  • Investment Banker

    2018 - 2019

2015 - 2018

  • Investment Banker

    2017 - 2018

    Consumer & Retail Group

  • Emerging Markets Fixed Income

    2015 - 2017

    Covered hedge fund clients. Traded Emerging Markets currency, interest rate & debt products.

2013 - 2015

  • Co-Founder/CEO

    2013 - 2015

    Merge was a social scheduling app that allowed college students to create and share plans spontaneously on campus. Students seamlessly integrated their university course schedule into the app and were able to see which classmates were free or busy at any given moment. Raised pre-seed capital from strategic angel investors.