Annie Ripp

Founder

2025

Let’s Feel Good (LFG) is a modern wellness brand empowering people to live intentionally, feel their best, and thrive through simple daily habits, practical wellness guides, and honest conversations. We believe that when you change the way you live, you change the way you feel—and ultimately, your life. Through our content, we reimagine everyday routines: from the products in your shower and the toppings on your oatmeal to how you clean your home, order takeout, and wind down at night. Every habit becomes a powerful tool to support your energy, clarity, and long-term wellbeing. Our signature Wellness Guides, released weekly on Substack, are research-backed, implementation-ready resources designed to simplify healthy living. They cover everything from upgrading your pantry and choosing cleaner skincare to staying healthy while traveling. We also produce the Let’s Feel Good Podcast, where we sit down with leading voices in health and wellness—healers, entrepreneurs, and thought leaders—for honest conversations about what it really means to feel good. Together, we explore the small habits, rituals, and principles that support feeling your best today while building a foundation for vibrant health tomorrow. At LFG, we make wellness simple, accessible, and actionable—because feeling good shouldn’t be complicated.

Advisory Board Member

2025

Swishvo makes it easy for holistic providers to get reimbursed so patients don’t pay out of pocket. Swishvo empowesr doulas, midwives, herbalists, acupuncturists, and nutritionists with an AI-powered platform that simplifies credentialing, automates claims, and streamlines payments—so providers get paid and care becomes accessible.

Head of Sourcing

2025

Building and investing in technology companies that make lives better. Wildwood is a venture studio and investor at the intersection of the outdoor and wellness economies. We partner with some of the biggest outdoor brands on the planet. We build with the pioneers, the courageous ones, the rebels just-crazy-enough to believe we can create things together that matter.

Advisor & Venture Scout

2025

Advisor

2024

Snatch Health is a boutique digital health consulting firm focused on supporting the early-stage innovators today who will radically change healthcare tomorrow.

Founding Member

2024

A supportive network that champions women as they open small businesses, launch startups, become full-time freelancers, and work as solo entrepreneurs. Join us to transform your business and shape a brighter future for all women.

Principal

2024 - 2024

Associate

2022 - 2024

Antler is one of the most active early-stage investors, inspiring, enabling, and investing in hundreds of startups and thousands of entrepreneurs across six continents. Through its global residency programs in leading entrepreneurial hubs such as New York, London, Stockholm, Berlin, Bangalore, Singapore, Seoul, and Sydney, the firm has supported over 3,500 founders, and 500+ portfolio companies globally to date, investing from inception through Series C. Antler is on a mission to fundamentally improve the world by helping the world's most exceptional people build complementary co-founder teams, supporting them with deep business model validation, and providing a global platform for scaling. Antler portfolio companies operate in 30+ industries, including AI, robotics, drones, fintech, proptech, and healthtech. Thirty percent of these companies have at least one female co-founder, and Antler founders represent more than 80 nationalities. Antler is changing the way that early-stage investments are made at scale and making entrepreneurship more accessible to founders everywhere. Antler is professionalizing early-stage investing by bringing new capital, a large global community of co-founders, and broad industry expertise to support fast-growing companies from the earlier stages. For more information about Antler, please visit antler.co.

Venture Capital Investor

2022 - 2022

BBG Ventures is an early-stage fund backing big ideas that will reshape the way we live. One of the most active investors in female founders in the US, BBGV focuses on female founders who intuitively understand the dominant consumer, enabling them to transform the collective or individual lived experience of the 99%. Female founders are poised to do giant things. We’re here to give them that first, crucial investment. We look for companies that drive systems change, create 10x better consumer solutions, or address new buying behaviors across some of the biggest categories of consumer spending that are ripe for reinvention: Health and Wellbeing, Future of Education and Work, Climate Friendly Products and Platforms, Overlooked and Emerging Consumers.

Growth Equity Investor

2020 - 2022

Spring Lake Equity Partners is a growth equity firm investing in private technology companies

Intern, Global Medical Affairs

2018 - 2018

Intern

2017 - 2017