Anastasiya Zhuravel
CEE Zone Lead (Local&Global brands) || Marketing strategy || Effie awarded
Ukraine
Education
- DN
Work Experience
2012
CEE Enterogermina & digestive portfolio Lead
2023
Leading Global and local brands at Opella portfolio across 6 countries in CEE region/ 5 brands and 5 direct reports/ end-to end responsibility/ brand strategy and innovation
Category Manager
2022 - 2023
Leading marketing team in Ukraine/Business Size>40mEuro/ 9 direct reports/ marketing, shopper, digital, CMI and HCP marketing. responsible for CHC portfolio. - Defining ambition and strategy for OTC portfolio fueling sustainable growth. Identifying new business opportunities. - Risk management: risks forecasting & estimation, protection plans development & implementation - P&L management: ensure optimal investment for further sales & BOI growth
Brand Manager
2020 - 2022
Junior Brand Manager
2019 - 2020
Retail Account Manager
2016 - 2019
Medical Representative
2012 - 2016