AM

Alex Macdonald

Co-Founder & CEO sequel, Co-Founder Velocity Black (acquired by Capital One)

London Area, United Kingdom

Work Experience

2022

  • Co-Founder & CEO

    2022

    Digital family office for the world’s best athletes. We invest in founders advancing humanity. Your legacy, made.

2024

  • Chairman

    2024

    Lifestyle mastery. I serve as Chairman of Aurora - the next generation premium lifestyle manager for pioneers shaping our world.

  • Co-Founder, COO & Chairman

    2014

    Founded and operated the first AI-powered digital concierge for HNWIs. Raised $50m. Exited to Capital One in 2023. Now fully exited from the business.

  • Chapter Co-Lead - London

    2024

    Co-lead the London chapter for a community of 2,500+ exited founders to play the world's smallest violins for each other as we search for meaning and navigate "what's next".

  • Angel Investor (Now retired)

    2014

    Investor (Now retired!) at pre-seed & seed in 50+ technology companies including: Eleven Labs, Atman Labs, Trustpath, Prematch, Rain (payroll financing), IONA, Harriet, Scan.com, FarmLend, Curio, Loci AI, Round, Ctrl Alt, Existent, Trumpet, Odin, Sellar, Xip, Honest Mobile, Code First Girls, Gigbridge, Playbook, Landscape, Lawhive, Mindset, Goodloans, Gama, Maeving, Azava, Panakeia. LP in 10 funds including 8 emerging managers.

  • Investor

    2022

    ‍The first platform for generating long format speech in any voice and in any language. We use AI to bring the most natural and compelling voices to creators and publishers seeking the ultimate storytelling quality.

2022

  • Investor

    2022

    We’re making legal help accessible to everyone. Lawhive is a fast-growing online platform for consumers and businesses to get legal help for a fraction of the cost of a local law firm.

2023

  • Limited Partner

    2023

    Firedrop is an Angel Fund led by Pietro Invernizzi writing cheques of £100-250k in the earliest stage European companies. https://www.firedrop.vc/

  • Limited Partner

    2023

    We invest in UK based B2B software startups at seed stage. We want to learn about the journey that turned you into founders. We want to understand your insight that leads to a big idea. We want to help you build the business that big idea can become

2022

  • Investor

    2022

    B2B marketplace in the agriculture sector.